May 19, 2014

4 new ways to use social to grow your business

by Guest

Social media is constantly evolving, and brands are continually coming up with new ways to leverage it to connect with people and find new customers. Here are four recent trends you should consider for your business. Continue reading

February 12, 2014

Top 10 monitoring tools for Twitter & other social media platforms

by Guest

Here’s a rundown of 10 of the best monitoring tools for Twitter and general tracking and analytics services that cover multiple social media platforms. Continue reading

November 13, 2012

Your online brand matters more than you realize

by David Spark

What you say about yourself online and what others say about you online will affect your business’ bottom line. The content that we and others create about us form our online identity. Read up on why reputation management is critical and how you can better protect and promote your brand. Continue reading

June 28, 2012

Your social media plan needs to shut up and start listening

by Chris Abraham

I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. It is. And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and … Continue reading

January 12, 2011

Top 20 social media monitoring vendors for business

by JD Lasica

The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. While there remains a lot of churn in the field, a number of listening platforms have evolved to help you go beyond basic monitoring into an integrated approach that helps inform multiple parts of your business: product development, customer support, public outreach, lead generation, market research and campaign measurement. Continue reading