The power of coupons to convert … and other mobile tips Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa Short message service (SMS) marketing is among the most direct and effective forms of marketing ever invented. It requires substantially less budget and technical know-how than other popular forms … Continue reading
Photo credit: CC-BY, weelakeo, Flickr The way we communicate is in transition Target audience: Marketing professionals, SEO specialists, PR pros, analysts, brand managers, businesses, educators, journalists. There was a time when social media meant a telephone party line. Phones have come a long way since then, especially the introduction of hand-held cellular phones that could be carried in your pocket … Continue reading
Takeaways from InContext 2014, where speakers discussed the Next Big Thing in mobile: contextual awareness. The idea, in short, is this: You give people what they want when they want it without them asking for it. Continue reading
When you have a website, sometimes you’ll get the urge to add or change something in the middle of the night. Rather than waking up and walking across your place to the PC, you choose to roll over and grab your tablet. The only problem, though, is that browsers for tablets are pretty clunky, and there’s no real easy way to do what you need to do. Here are a few web development apps that can give you a hand. Continue reading
Smartphones are changing the way many of us live and interact with people and businesses. In light of this, mobile search marketing has become an important way to reap the rewards from this phenomenon and direct traffic toward your content. Here are five reasons why mobile search marketing should be a priority for your business. Continue reading
Photos and highlights from Launch Mobile & Wearables, a gathering of several hundred entrepreneurs, technologists and startup staffers organized by entrepreneur/VC Jason Calacanis and his team.