January 17, 2017

How to create mobile-friendly content with Google’s AMP

by Guest writer

AMP is a Google-backed open-source project designed that launched last February as an open standard to make it easier for any publisher to have pages load quickly on mobile devices. Continue reading

Category: Mobile, Tools
April 12, 2016

Mobile app stats & growth trends you need to know (infographic)

by Guest writer

Here’s an infographic, based on App Annie forecasts, that shows where the most growth is coming from in the app industry in 2016 and beyond for both the iOS and Android platforms. Continue reading

Category: Featured articles, Mobile
January 5, 2015

Trends for 2015: Light apps, unbundled experiences

by Ayelet Noff

These days, the latest trend is apps becoming ‘‘light.’’ With unbundling becoming a growing trend, we’re starting to see more and more specialized apps with unique advantages. Continue reading

October 6, 2014

SMS marketing: A good add-on for your social media campaigns

by MediaShower

The power of coupons to convert … and other mobile tips Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa Short message service (SMS) marketing is among the most direct and effective forms of marketing ever invented. It requires substantially less budget and technical know-how than other popular forms … Continue reading

July 25, 2014

From telephone party lines to social media  

by Ayelet Noff

Photo credit: CC-BY, weelakeo, Flickr The way we communicate is in transition Target audience: Marketing professionals, SEO specialists, PR pros, analysts, brand managers, businesses, educators, journalists. There was a time when social media meant a telephone party line. Phones have come a long way since then, especially the introduction of hand-held cellular phones that could be carried in your pocket … Continue reading

Category: Ayelet Noff, Mobile
February 6, 2014

InContext: The coming onrush of contextual devices

by JD Lasica

Takeaways from InContext 2014, where speakers discussed the Next Big Thing in mobile: contextual awareness. The idea, in short, is this: You give people what they want when they want it without them asking for it. Continue reading