October 6, 2014

SMS marketing: A good add-on for your social media campaigns

by MediaShower

The power of coupons to convert … and other mobile tips Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa Short message service (SMS) marketing is among the most direct and effective forms of marketing ever invented. It requires substantially less budget and technical know-how than other popular forms … Continue reading

July 25, 2014

From telephone party lines to social media  

by Ayelet Noff

Photo credit: CC-BY, weelakeo, Flickr The way we communicate is in transition Target audience: Marketing professionals, SEO specialists, PR pros, analysts, brand managers, businesses, educators, journalists. There was a time when social media meant a telephone party line. Phones have come a long way since then, especially the introduction of hand-held cellular phones that could be carried in your pocket … Continue reading

Category: Ayelet Noff, Mobile
February 6, 2014

InContext: The coming onrush of contextual devices

by JD Lasica

Takeaways from InContext 2014, where speakers discussed the Next Big Thing in mobile: contextual awareness. The idea, in short, is this: You give people what they want when they want it without them asking for it. Continue reading

December 2, 2013

7 Web development apps for your tablet

by Guest

When you have a website, sometimes you’ll get the urge to add or change something in the middle of the night. Rather than waking up and walking across your place to the PC, you choose to roll over and grab your tablet. The only problem, though, is that browsers for tablets are pretty clunky, and there’s no real easy way to do what you need to do. Here are a few web development apps that can give you a hand. Continue reading

October 9, 2013

5 reasons mobile search should be a priority for your business

by Guest

Smartphones are changing the way many of us live and interact with people and businesses. In light of this, mobile search marketing has become an important way to reap the rewards from this phenomenon and direct traffic toward your content. Here are five reasons why mobile search marketing should be a priority for your business. Continue reading

October 2, 2013

Photos of Launch conference for mobile startups

by JD Lasica

Photos and highlights from Launch Mobile & Wearables, a gathering of several hundred entrepreneurs, technologists and startup staffers organized by entrepreneur/VC Jason Calacanis and his team.
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