Inside the huge banner opportunity created by Facebook Facebook’s development schedule epitomizes the “white water, fast iteration” approach to serving company and customer. Although its mishaps are legendary, it succeeds in consistently fielding a mind-numbing array of features, so it is difficult to keep up and very easy to miss the significance of things. To wit, very few people people … Continue reading
Web 2.0 sf 2011 metrics View more presentations from margaretfrancis One of the most packed sessions at this last’s Web 2.0 Expo in San Francisco was “Measuring the Future: New Metrics for New Media,” a solo talk given by Margaret Francis, Vice President of Product at Lithium, one of our top 10 social media monitoring vendors. “Social media is an … Continue reading
I’m at Streaming Media West this week in Los Angeles covering the event for Ignite Technologies, a content delivery network for distribution of video within the enterprise. For more of Ignite’s coverage from Streaming Media West, check out Ignite’s blog.
In the enterprise, your colleagues don’t care about webcasting’s exciting features. Continue reading
Iwas impressed by the last gathering put on in San Francisco by this team — Social Media Marketing 2010 — so I can heartily recommend Monitoring Social Media, a full day conference on Thursday followed by a half-day training bootcamp on Friday. Monitoring and tracking are among the least understood elements of brands’ social media campaigns and long-term efforts, so … Continue reading
It’s a shiny, real-time monitoring and metrics tool for social Web Back in May, I wrote about a demo presentation I had received from Sysomos and called their new technology alien technology, because it looked like the kind of cool stuff you see in science fiction movies set in the 22nd century. A few days ago, I got a follow-up … Continue reading
On day three of my Toronto social media road show for Intertainment Media (owners of the branded softphone, itiBiti), I visited two different ad agencies, PHD and OMD. During my discussions, both agencies had made some simple efforts with their clients to engage in social media, but their clients still remained stagnant when it came to long term committed engagements. … Continue reading