October 25, 2012

11 Google Analytics tricks to use for your website

by Guest

How do you get insights about my Google Analytics data? Don’t just look at page views or the number of visitors they get. Here are some Google Analytics tricks that you should use for your website. Continue reading

October 3, 2012

How much traffic is your website really getting?

by JD Lasica

We’ve detected a large discrepancy in the number of visits to Socialmedia.biz and Socialbrite by WPEngine and Google Analytics. Which is accurate? Continue reading

June 28, 2012

Your social media plan needs to shut up and start listening

by Chris Abraham

I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. It is. And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and … Continue reading

March 19, 2012

4 simple steps to measuring social media success

by Deltina Hay

Most social media strategists agree that there is no one, established framework to measure social media success. However, there are tactics you can adjust and apply to any social media strategy to help create a framework that works for you.

This article can help you develop an individualized, social media measuring framework. Follow these four steps: Continue reading

July 13, 2011

How to analyze social traffic in Google Analytics

by Guest

If you use Google Analytics, you’ve undoubtedly seen a report like the one above. The problem is, there’s no breakdown of “social media” in this view of traffic sources, and with the dramatic rise of social media marketing, marketers need an easy way to segment and “see” this traffic separately from the rest of their referrers. We know it’s mixed in with “referring sites” and “direct traffic” but luckily, there’s a way to extract that data in just a few simple steps. Continue reading

June 24, 2011

Create a social media strategy in four steps

by Deltina Hay

This is the second part of our three-part Social Media Planning series, broken down into the following phases: Part 1: Social media analysis Part 2: Social media strategy (below) Part 3: Social media plan On Tuesday I introduced this short series on how to create a social media analysis, strategy and plan, defining how those different elements are important to … Continue reading