February 23, 2012

Why I hate the term ‘content marketing’

by David Spark

It used to be called custom publishing, but now it’s just annoying It’s aggravating to knowingly use a term to describe your business, even though it poorly defines what you and the industry does. That’s how I feel about the term “content marketing.” It’s the industry’s current buzz term used to describe the need to create content over advertising in … Continue reading

January 25, 2012

The anachronistic social media isolationist

by Chris Abraham

Chris Abraham discusses the two forms of Social Media Isolationism (or Social Media Agoraphobia): invitational and exclusionary. Find out why it’s essential to get out of your comfort zone, and expand your natural base. Continue reading

December 14, 2011

Social media success demands talent above technology

by Chris Abraham

It’s more than just technology that will elicit success. Hiring and training people based on their ability to write, and their ability to connect and engage people is key. While technology has moved things forward, human relationships are still fundamental. Continue reading

December 7, 2011

The Social Media News Release explained in detail

by Chris Abraham

After dissecting the blogger outreach pitch, we move on to the Social Media News Release (SMNR), a site we create to support all of our blogger outreach campaigns. Here we examine a sample, line-by-line. Continue reading

August 29, 2011

How WikiLeaks has changed the role of journalism

by JD Lasica

Kristinn Hrafnsson, spokesperson for WikiLeaks (photo by JD Lasica)   WikiLeaks official criticizes New York Times before international group of journalists WikiLeaks has changed the role of journalism and “made journalists braver,” Kristinn Hrafnsson, the official spokesperson for WikiLeaks, told an international group of journalists assembled in Santiago, Chile, on Thursday. Braver, that is, with one striking exception: the New … Continue reading

Category: JD Lasica, Media, Wikis
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August 25, 2011

Reimagining journalism in the age of social media

by JD Lasica

Reimagining Journalism in the Age of Social Media View more presentations from JD Lasica.   9 ideas for taking journalism to a new place Social media is far more than social marketing, which is why Socialmedia.biz returns regularly to the subject of how social is reshaping the worlds of media and journalism. I arrived in Santiago, Chile, on Tuesday to … Continue reading