December 17, 2013

When journalists trade newsrooms for business storytelling

by JD Lasica

Journalists are increasingly leaving newsrooms and traditional news organizations and have begun taking their storytelling skills to the business world, particularly tech firms. Continue reading

August 6, 2013

Jeff Bezos rescues the Post from the Great Decoupling

by JD Lasica

With his purchase of the Washington Post, Jeff Bezos has rescued the paper from the Great Decoupling. Here’s why public-interest journalism can never be sustained as a profit center for a newspaper. Continue reading

June 4, 2013

55 expert tips to produce better & faster content

by David Spark

David Spark offers hundreds of tips on how to produce content better and faster. Check out his selection of the 55 creative content and media production tips. Continue reading

April 15, 2013

Images to make your small business blog pop

by Guest

Want to make your blog pop? Good imagery is one of the key elements to make your site stand out. Check out these 10 sites that offer free or low-cost image options. Continue reading

November 19, 2012

Meograph: Multimedia storytelling made easy

by JD Lasica

With Meograph, you can create “4D storytelling” through a simple interface that lets users add images, video and text to a story they want to tell. Read up on how Meograph is helping users tell their story more effectively by filling in the oft-missing context of when and where. Continue reading

February 23, 2012

Why I hate the term ‘content marketing’

by David Spark

It used to be called custom publishing, but now it’s just annoying It’s aggravating to knowingly use a term to describe your business, even though it poorly defines what you and the industry does. That’s how I feel about the term “content marketing.” It’s the industry’s current buzz term used to describe the need to create content over advertising in … Continue reading