June 22, 2011

How Facebook has quietly created a gold mine for marketers

by Christopher Rollyson

Inside the huge banner opportunity created by Facebook Facebook’s development schedule epitomizes the “white water, fast iteration” approach to serving company and customer. Although its mishaps are legendary, it succeeds in consistently fielding a mind-numbing array of features, so it is difficult to keep up and very easy to miss the significance of things. To wit, very few people people … Continue reading

June 9, 2011

A blueprint of how to succeed in social media

by Christopher Rollyson

  Conversation trumps content: It’s the human spark of knowledge and caring that carries true value As adoption of social technologies spreads into even the most risk-averse industries and companies, executives have questions about where social media could take them and where the different kinds of social media consultants can guide them. Depending on how one defines social media, it … Continue reading

May 26, 2011

Word of mouth marketing flaws exposed

by Christopher Rollyson

“Miracle on 34th Street”: Lesson for today’s marketers?   Only 15% of word of mouth marketing campaigns show results, but WOM drives sales — when companies honor and nurture it Word of mouth marketing is seen by many marketers as the economic engine of social business (or social media) because people recommend products and services to each other: All marketers … Continue reading

March 10, 2011

Starter kit for a social media strategy

by David Spark

Creating a plan from scratch? These 7 tips will get you going ‘We need a social media strategy.” I hear this all the time. And companies have meetings upon meetings to discuss this. I’ve been a part of many of those meetings and it can be tiring to go through endless internal discussions as to what your social media strategy … Continue reading

December 7, 2010

Does your workplace policy cover social media?

by JD Lasica

A new report from M86 Security is urging companies to update Acceptable Use Policies. Many companies are understanding the value of including social media in their practices, but are not yet sure how to address this in company policy. Continue reading

November 10, 2010

How social tools are improving human resources

by David Spark

Human resources is a time- and people- intensive task. Social tools can be used to manage compensation, benefits, acquiring talent, grooming talent, aligning employee success with business success, matching like-minded employees and cultivating innovation within the organization. Continue reading