March 6, 2013

5 business lessons learned from hiring a virtual assistant

by Shonali Burke

Sometimes lessons can come from unexpected sources. Hiring a VA provided some valuable insight as to what helps make a consultant-client relationship really tick. Continue reading

November 13, 2012

Your online brand matters more than you realize

by David Spark

What you say about yourself online and what others say about you online will affect your business’ bottom line. The content that we and others create about us form our online identity. Read up on why reputation management is critical and how you can better protect and promote your brand. Continue reading

June 14, 2012

Brands: How to cut your exposure to Facebook business risk

by Christopher Rollyson

Many brands are boosting their investments in social business platforms, but CMOs are too often focused on next quarter’s numbers, failing to insulate themselves against platforms’ business risks. Find out how brand execs can insulate themselves by moving to make their relationships and networks portable. Continue reading

July 6, 2011

What kind of Web 3.0 world should we make?

by Christopher Rollyson

Reid Hoffman, founder of LinkedIn and Silicon Valley insider, provides rich insight into technology trends, markets and building companies. Christopher Rollyson attended his presentation at SxSW and provided a substantial rundown. A main snippet? Web 3.0 would “arrive sooner and be stranger than we think.” Continue reading

June 22, 2011

How Facebook has quietly created a gold mine for marketers

by Christopher Rollyson

Inside the huge banner opportunity created by Facebook Facebook’s development schedule epitomizes the “white water, fast iteration” approach to serving company and customer. Although its mishaps are legendary, it succeeds in consistently fielding a mind-numbing array of features, so it is difficult to keep up and very easy to miss the significance of things. To wit, very few people people … Continue reading