June 28, 2012

Integrity is inherent in earned media but not paid

by Chris Abraham

Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic. Continue reading

April 27, 2012

Take charge of the curation wave with these slick tools

by Guest

In the last couple of years, the tools available to content curators have really taken off on the Web. Some are worthy of the hype and have partly changed the nature of content curation (Pinterest anyone?), and others have a great user base in the content marketing field but are less known to social media or SEO marketers. Continue reading

February 29, 2012

The quantum method of reaching out to bloggers

by Chris Abraham

  Look for the cumulative power of the long tail My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: If you send thousands of email pitches to topically and demographically relevant bloggers and online influencers in one go, you’re spamming. The real way to do it right is … Continue reading

February 22, 2012

How one author won over the gun buff message boards

by Chris Abraham

In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Message boards and forums are full of marketing gold, but if gold were that … Continue reading

January 25, 2012

The anachronistic social media isolationist

by Chris Abraham

Chris Abraham discusses the two forms of Social Media Isolationism (or Social Media Agoraphobia): invitational and exclusionary. Find out why it’s essential to get out of your comfort zone, and expand your natural base. Continue reading

January 4, 2012

Become a big fish by starting in a smaller pond

by Chris Abraham

It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? Would you prefer to have the lowest IQ at MIT or the highest IQ at State? This is all according to your … Continue reading