November 8, 2012

5 Facebook marketing resources you didn’t know about

by Guest writer

42% of marketers now say Facebook is critical or important to their business. Check out these 5 lesser known Facebook marketing resources so you can market your company more effectively on Facebook. Continue reading

December 14, 2009

Social media & startups: It’s a different ballgame

by Joanna Lord

The social media disclaimer start-ups should know I get asked a lot: “How do I make money off social media?” Uhmm, well, you use the magic wand of online web awesomeness, obviously. Or maybe not. We have all read a million articles pointing us toward tools we should be using, things we should be considering, and the best practices we … Continue reading

November 19, 2009

Using Twitter Lists to manage your reputation

by Joanna Lord

How to use Lists to monitor your personal & professional brands There’s been a lot of talk about Twitter Lists. How do you use them? How can they be improved? What is Twitter hoping to do with them … down the road? Not to mention the many posts on how pointless or awesome they are. Gotta love the Twitter buzz. … Continue reading

October 27, 2009

Joanna Lord on brands, SEM and social media

by JD Lasica

Joanna Lord on SEM and social media from JD Lasica on Vimeo. This summer I had the chance to sit down, on a sun-splashed day in Santa Monica, with Joanna Lord, a colleague at who’s a leading industry expert in search engine marketing (SEM). Joanna is co-founder and chief marketing officer of YourJobStop (formerly TheOnlineBeat), one of the top … Continue reading

August 17, 2009

Escape your bubble: How to grow your social media circle

by Joanna Lord

Seifenblase by Photoclinique Suggestions on how to quickly and effectively connect with people on LinkedIn, Facebook & Twitter Most of us have passed the exploratory stage of social media. We are all signed up for the micro-blogging sites, the networks, the communities. We have been trading content and pushing around links for months, if not years. With this has come … Continue reading

June 23, 2009

Social media recruiting done right

by Joanna Lord

Murphy-Goode Winery becomes the talk of the Twitterverse [youtube][/youtube] I’m not going to lie. It’s hard to work in PR and branding these days. You are bombarded with all sorts of expert information and advice. People are constantly suggesting you try this strategy, platform, or network. Your brand is not only expected to sustain a stable presence on old media … Continue reading

Category: Digital PR, Joanna Lord, New media, Social media, Viral marketing