Most social media strategists agree that there is no one, established framework to measure social media success. However, there are tactics you can adjust and apply to any social media strategy to help create a framework that works for you.
This article can help you develop an individualized, social media measuring framework. Follow these four steps: Continue reading
How does your website look on a smartphone? Just having a mini version of your existing website is probably not going to cut it. You need a mobile version that addresses the major pain points that your audience is experiencing. Find out why optimizing your site for mobile is key. Continue reading
Linking your Google Plus page will verify your page with Google, and help your page and your website place better in search results. Verifying your page also lets you place a badge on your website that will encourage users to add your page to their circles. Continue reading
Your site visitors can easily save your website as a shortcut on their mobile device, keeping your content fresh in their minds. Check out our short video on how to create a mobile shortcut so you can encourage users to keep your site at their fingertips. Continue reading
Mobile device users don’t typically “surf” the Internet using mobile devices. Their motives tend to be more intentional and action-based. They usually know what it is they are looking for and are more likely to act once they find it. Continue reading
Ready or not, the mobile revolution is upon us! Check out these numbers that showcase the rise of the mobile Web. Continue reading