May 5, 2014

Co-creation: 7 steps to the next evolution of content marketing

by JD Lasica

If the first wave of content marketing was about getting marketers to create tons of content, the next wave is all about getting your community to be content co-creators. The head of content marketing at Salesforce shares 7 tips on how it’s done. Continue reading

May 1, 2014

Marshall Kirkpatrick on how to connect with social influencers

by JD Lasica

Marshall Kirkpatrick, CEO of Little Bird, offered suggestions on how enterprising journalists can parse data to gain a competitive advantage and how entrepreneurs can use a new set of influencer tools to identify potential champions. Continue reading

March 10, 2014

Cruiseable: Cruise vacation planning reimagined

by JD Lasica

Announcing a new tech startup and travel company, Cruiseable. Our goal is to make cruise discovery, planning and booking easier and more fun. Continue reading

March 3, 2014

Google Tag Manager: What it is, how to use it and how it helps

by Guest

How to take the tedium out of tag management Target audience: Brand managers, digital marketers, SEO specialists, PR pros, business executives, entrepreneurs, educators, Web publishers. Guest post by Rohan Ayyar E2M Solutions Understanding user behavior on the Web is the key to success in digital marketing. However, managing that information isn’t as easy as it might seem. There’s no shortage … Continue reading

Category: JD Lasica
February 6, 2014

InContext: The coming onrush of contextual devices

by JD Lasica

Takeaways from InContext 2014, where speakers discussed the Next Big Thing in mobile: contextual awareness. The idea, in short, is this: You give people what they want when they want it without them asking for it. Continue reading