December 17, 2013

When journalists trade newsrooms for business storytelling

by JD Lasica

Journalists are increasingly leaving newsrooms and traditional news organizations and have begun taking their storytelling skills to the business world, particularly tech firms. Continue reading

December 10, 2013

Crowd Companies: A brand council for the collaborative economy

by JD Lasica

Crowd Companies has just launched as a brand council for the collaborative economy. The new effort from Jeremiah Owyang takes the Sharing Economy, Maker Movement, crowdfunding, 3D printing and alternative currency and wraps them in a single metaphor: the Collaborative Economy Movement. Continue reading

December 9, 2013

7 emerging social media marketing trends for 2014

by Guest

This article sums up major social media marketing changes in 2013 and upcoming trends to watch out for in 2014. Continue reading

November 7, 2013

Roadmap conference: The rise of design culture

by JD Lasica

Here’s a roundup of Roadmap, a two-day conference put on by Gigaom that explored the intersection of technology and design. I came away deeply impressed by the caliber of the conversations on stage and the makeup of the attendees: UX (user experience) specialists, designers, startup founders, venture capitalists, journalists and others. Continue reading

October 15, 2013

10 tools to add sizzle to your business’s Facebook page

by Guest

There are plenty of tools and apps out there designed to make running, updating, and promoting your Facebook page easier and more effective. We’ve put together a rundown of 10 Facebook tools that help you make the most of your social media marketing. Continue reading

Category: JD Lasica
October 4, 2013

How Yelp is using gamification right — and screwing it up, too

by JD Lasica

Gamification expert Tony Ventrice, a senior game designer at Badgeville, offers examples of good and bad uses of gamification by brands such as Yelp during a meeting of the Social Media Breakfast Club. Continue reading