July 28, 2016

The global messaging market became totally saturated & you won’t believe what happened next

by Ayelet Noff

While some say we’ve mastered the art of messaging, businesses still feel left out of the messaging world. That’s it. We’re done. It seems like everyone in the world has a smartphone. Every smartphone in the world has at least one messaging app installed. Probably more. Check your phone right now. You might be surprised to find you have three … Continue reading

Category: JD Lasica
May 9, 2016

Sharon Ryan, your newspaper group has a delivery problem

by JD Lasica

It’s been years since I’ve taken to my blog (which I began 15 years ago this week) to complain about a company or brand. But the San Jose Mercury News has left me little choice. I’m an entrepreneur, as well as a former journalist, so the one thing I can’t afford is to fritter away time. But I’ve been on … Continue reading

Category: JD Lasica
May 7, 2016

Test driving the 2016 Chevy Volt

by JD Lasica

Consumer review: The 2016-2017 Chevy Volt is a green smart car to help save the planet while you have fun, but be aware of the tradeoffs. Continue reading

Category: JD Lasica
April 18, 2016

Prep work for your social media business presence

by Guest writer

If you want to get the most out of running your business, here are five tips on how to use social media to develop brand awareness and engage with customers. Continue reading

Category: Business, JD Lasica
March 4, 2016

Advice for startups: Focus on your super-fans

by JD Lasica

Advice to startup founders: Don’t try to make everyone happy. You want to focus on the 1 percent most engaged users of your product and make them ecstatic. Continue reading

Category: Featured articles, JD Lasica, Social marketing