June 18, 2014

11 steps to creating truly awful content

by David Spark

Wouldn’t it be great if someone could simply explain to you the secret to creating great content? The only way to create great content is to do it over and over again until you get good at it. And then once you’re good at it, keep doing it until you’re better at it. Continue reading

January 15, 2013

‘Optimize’: A discussion with marketing expert Lee Odden

by Shonali Burke

A review of Optimize by Lee Odden, plus a video discussing an ‘optimized state of mind’, optimizing B2B vs. B2C communications, staying competitive in the world of search, and more SEO-related gems. Continue reading

September 28, 2012

What we’re really doing during a conference call

by David Spark

Here is some of my coverage of the 2012 TechCrunch Disrupt conference in San Francisco where I was reporting for Dice and Dice News. Ugh! Not another conference call. Many of us are not so attentive when it comes to our participation or even listening on a conference call. At the 2012 TechCrunch Disrupt conference in San Francisco, I wanted … Continue reading

August 23, 2011

Why is the federal government regulating behavioral advertising?

by David Spark

Behavioral advertising is the practice of third party sites that track your web surfing behavior as you travel from one website to another, and then serve you relevant ads based on that cross-site surfing behavior. This has serious privacy concerns as information being gathered is being shared across multiple sites.

For years, the industry has tried to self regulate in order to keep the federal government at bay, explained Steven Bennett, lawyer for Jones Day in New York, in a presentation he gave at the CRM Evolution Conference in New York City. Continue reading

July 6, 2011

Agile businesses don’t predict, they respond

by David Spark

Here’s some of my coverage from the Future of Web Apps in Las Vegas. I was covering the event for Dice and Intertainment Media.

As much as you plan, as much data you collect and analyze, and as much as you predict, you never can be 100 percent correct. Heck, you’ll probably be correct just a small fraction of the time. Continue reading

May 14, 2011

KISS rock stars to participate in world’s most global online chat

by David Spark

Gene Simmons and Paul Stanley of KISS will be on hand.   Ortsbo real-time chat translation tool to be featured this Friday I‘m pretty psyched. Next week I’m headed down to LA to report on a live event starring KISS’s Gene Simmons and Paul Stanley, who will be participating in an online chat using Ortsbo (disclosure: Ortsbo is a product … Continue reading

Category: Collaboration, David Spark, Entertainment, Events, Interview