August 20, 2014

Always write for Google, never for humans

by Chris Abraham

To be discovered in search, you need to write the exact phrases you think people will use when they’re searching on your topic. The title and first paragraph are the most important. Continue reading

August 4, 2014

What makes an online community work

by Chris Abraham

How to build an online community? That’s up to your community. Your first 10 members will define your 100 will define your 1,000 will define your 1,000,000. So invite your early members carefully. Continue reading

July 30, 2014

Why Google Plus is the antisocial network

by Chris Abraham

The best communities grow organically from the bottom up, from the ground up, developing from small virtual villages into much larger, robust towns then cities. What Google Plus has to learn. Continue reading

Category: Chris Abraham, Google plus
July 23, 2014

Why Google Plus is more like a forum than a social network

by Chris Abraham

Google Plus is not where you connect with people you know. It’s where you find birds of a feather. It’s where you can find smart folks in a bona fide online community. Continue reading

July 14, 2014

Hey Google! Here’s why Google+ is still a ghost town

by Chris Abraham

With Google Plus, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to live there. Here’s what they’re doing wrong. Continue reading

June 23, 2014

The inevitable rise of native advertising

by Chris Abraham

Native advertising has come of age. If you’re not familiar with the concept, native advertising is similar to “advertorials,” designed to be entertaining enough in its own right to compel visitors to share the content. Continue reading

Category: Advertising, Chris Abraham, Social media marketing