Flipboard – Socialmedia.biz http://socialmedia.biz Social media business strategies blog Sun, 25 Mar 2018 22:10:09 +0000 en-US hourly 1 http://socialmedia.biz/wp-content/uploads/2018/03/cropped-favicon-socialmedia-512-32x32.png Flipboard – Socialmedia.biz http://socialmedia.biz 32 32 Our guide to social media curation http://socialmedia.biz/2013/11/14/social-media-curation-guide/ Thu, 14 Nov 2013 13:01:47 +0000 http://socialmedia.biz/?p=25154 Continue reading ]]> Flipboard2Photo by Johan Larsson via Creative Commons

The best tools for curating inbound content that comes across your desk, plus measuring your curation success

Target audience: Curators, content marketers, marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at Moz and is republished with permission.

By Gianluca Fiorelli

GianlucaLast year I published The Content Curation Guide for SEO, but with the passage of time I thought it needed a fresh edition. This post digs deeper into an aspect of content curation that is actually the most widely used and useful to content marketers who must deal with social media curation as part of their duties.

It’s important to include social content curation in your inbound marketing strategy. So below you’ll learn how to prepare, organize, execute, and analyze your social curation activities — and what tools to use. (And see Socialmedia.biz’s earlier articles on the curation wave and top curation tools.)


Questions from content marketers

Let’s start with five questions I often get from content marketers:

1If you have many clients for which you need to curate content, you need to have multiple profiles for all your clients’ social media accounts. What are the best tools for managing these and for managing mentions across all the accounts?

I’m a fan of Buffer for its awesome tools. However, its premium version only allows adding up to 12 social accounts and have up to two team members access the accounts. If you are doing social content curation for many clients, you may need a more powerful tool.

One option is HootSuite, whose premium plan allows you an unlimited number of admins for social profiles and a much larger number of social networks (Google+ included). You may also want to look at strongly social web platform such as Scoop.it, Tumblr, YouTube, and others.

2One important trick is to send out different versions of the same content throughout the day, week, or month. How’s that done?

Ideally, to obtain the best effect from your social content curation, it is always better to craft the message accordingly to the specific nature of the social media you are going to share it. For instance, not only Twitter, Facebook, and/or Google+ have their own specific characteristics that you could miss using to your advantage with a single “standard” message, but they also present very different user behaviors, even in the case the users are the same in those three social networks.

With platforms like Buffer and HootSuite, you can easily switch from one social channel to another from within the same platform, which will surely save you time and lead to better results.

3How to stay on top of all this content? You might have RSS feeds, Pocket, Paper.li newspapers, Flipboard, and more continuously feeding in stories on SEO, PPC, social media, etc. – and it can get overwhelming. So how do you stay sane and up to date?

How do I stay up to date throughout the day? With just these tools: Zite, Twitter, G+, Feedly and a social media dashboard

Actually, even though I like to experiment and play with as many tools I can, I don’t use many. To be honest, I use only these:

  1. Zite, Twitter (the selected people/sites I follow and the lists I created), Google+, and the posts/comments in the blog I trust the most (i.e. Moz and YouMoz) for discovering new sources
  2. Feedly, an RSS reader, as the hub of all the sources I select over time
  3. Buffer, for the sharing process, and Bit.ly, Followerwonk, Google+ Ripples, and Facebook Insights for the analysis of my social curation activity

How do I stay sane and decide what and what not to read/create content about? Experience sure helps me, because with the passing of time, you learn how to easily recognize if one piece of content is so outstanding you should share it with your audience. But here few tips, which may help you:

  • Don’t read first, but “skim” the posts in your RSS feed. If the first paragraph (more than the title) makes you want to read more, then there’s a chance that the posts is good and interesting.
  • Put a lot of weight in your sharing decision of the conclusions of the post. The best posts usually have amazing last paragraphs, which not only summarize the thesis of the post and its takeaways, but also make you literally say “WTF!”

4A question that comes up frequently is: What should the frequency of sharing blog posts be?

Facebook and Google+ (thanks to their Lists and Circles) let you make invisible any “reshares” to your followers who saw it previously

If by blogs we mean social shares, the frequency depends on the social network you’re using to share your updates. The most common rule is to not overwhelm your audience with an excessive amount of shared content. For this reason, I am not particularly a fan of automation in social media, even if acclaimed people like Dan Zarrella are praising it. Automation, which is not the same as scheduling, takes away the human touch of a real and thoughtful human social curation, which – with the quality of the content shared – is what makes the difference.

That said, especially if your audience is spread all over the world, it is more than probable that you will need to share the same content at least twice in order to be reach the most of them when they are socially active. Luckily, social networks like Facebook and Google+ (thanks to their Lists and Circles) let you make invisible any “reshares” to your followers who saw it previously.

5How do you measure the success of content curation?

I measure it considering the two objectives I always want to reach with my content curation activities:

  1. The increase in the number of followers/fans on my social profiles
  2. The number of the authors of the content I curated who thank me and possibly follow me

Why social content curation

We see it every day in the Search Engine Results Page, we see it as being in the background of every Google update of late (Panda, Penguin, Hummingbird), and we see it in people’s buying behavior: Trusted brands are the entities of excellence for Google.

This positive attitude of Google toward brands is logical. In fact, people tend to trust more a recognized brand rather than some unknown one. This is even truer online because brands tend to be considered as a reassuring “lighthouse” within the Internet, which is mostly a confused ocean of information.

Brands like Amazon, REI, CocaCola, Airbnb, and Zappos have a trust advantage that sites as onlinewarehouse.com, outdoors.com, sodabeverages.com, cheaphotels.com, and allkindofshoes.com (any reference to existing sites is purely casual) may have. The same can be said regarding to people. We naturally tend to consider someone as the trusted reference in a specific niche as we get to know them.

Thought leadership makes a brand a leader in its niche

Thoughful Leaders

As defined by Forbes: “A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.”

Moreover, a thought leader is an individual or firm that significantly benefits from being recognized as such.

Thoughtful leadership is the intangible gold that makes a brand or a person a leader in its niche. But none is born a leader.

Inbound marketing — the synergy of SEO, content, and social media marketing — is now recognized as the optimal strategy to use in order to obtain this level of thought leadership. Content curation, as a facet of content marketing, can be of help in making that objective happen.

How to to properly conduct a strategy of social content curation

First of all, you must make sure you’re targeting the correct audience. This section of Followerwonk is a huge help in making that goal possible, and the methodology is explained by Peter Bray in this post.

However, while that methodology is useful to understand your potential audience, you also need to understand a second kind of audience: the people who are able to influence the thought leaders in your niche, because nothing is truer – especially for brands in its beginnings – than that it is easier to influence an influencer via the ones who are already influencing them (sorry for the tongue twister).

Infuencers Influencers

Once you have determined your audience, you should map it and segment it. After these steps are complete, you can start doing social content curation for real.

How can I find trusted sources of information to curate?

Resource directories and news aggregators

You can use directories like Alltop, where you can find extremely well curated list of blogs for almost any kind of topic.

You can also use curated aggregation sites like Inbound.org or Hacker News in the Internet marketing and technology fields. Sites like those exist in mostly every niche; for instance, www.mortgagenewsdaily.com is news aggregator about mortgage.

Don’t forget about how often news aggregation is conducted via newsletters, especially when it comes to very small and specific niches. Fortunately, you can rely with newsletters aggregators as Smartbrief to dig into these hidden treasures.

Finally, if you are working for an enterprise level company, you can find market content curation enterprise solutions such as Factiva by Dow Jones.

Social network personalized suggestions, lists, and groups

Quality resource directories, curated news aggregation sites, newsletters aggregators, and enterprise solutions are perfect for collecting sources, but as time passes and you become more socially active, you should start paying more attention to other sources for discovering new content to curate. A few examples include:

  • Twitter Stories
  • Linkedin Today
  • Slideshare’s recommendations
  • Suggested Communities and Google+ suggestions in its Explore section
  • YouTube suggestions
  • And so on

As you can see, all kinds of information is based on personalization factors. For this same reason, it is safer not to mix the use of what you are doing on your personal social profiles, or you can literally screw up the quality of the suggestions.

YouTube - Bad Personalization

A site like Topsy, thanks to its very good internal search feature, is another great source for discovering new content to share with your audience, especially when you must consider the “freshness” factor in your curation.

Lists, like the ones created by the users on Twitter and Facebook, Groups (FB), and Communities (G+), are often overlooked. However, they are amazing sources of new and surprisingly good content. They are also an easy way to extend your own audience thanks to the conversations you can create there and a really easy way of discovering the ones I previously defined as the influencers’ influencers.

The old school (still good) methodology: commenters’ analysis on blogs

Personally, this is still the methodology I prefer the most.

It is not scalable and presents many defects in terms of time spent conducting a curation research, but possibly it is the best way not only to discover new amazing sources, but also for creating strong relationships with those same sources.

When I was more of a new kid on the block in this industry than I am now, I followed this tactic. I was able to discover sites like SEOgadget, Distilled, and SEERInteractive, and I also created great relationships with people like Richard Baxter, Dr Pete, John Doherty, Mike King, and many others, all thanks being very active on the SEOmoz community.

How can I organize the sources I have collected?

“It’s not information overload. It’s filter failure,” Clay Shirky once said. And filter failure happens if you’re not able to organize the sources you have collected for performing your social content curation activity.

What I am going to present is my methodology, which I do not pretend is the best one. What I know is that it gives me positive results and therefore it may be of help to you, too.

The curator’s best friends

Now that Google Reader is no more, Feedly and Buffer are my best allies when it comes to content curation. I use the Feedly as the hub of all the sources I have discovered, and Buffer is the tool I prefer for socially sharing my curated content.

When curating content, it’s essential to perfectly categorize the main subject of your curation interest in subtopic. For instance, I subcategorize SEO into its different facets:

  • Technical SEO
  • Local search
  • Link building
  • International SEO
  • Schema, Authorship, and G+, etc.

More importantly, you must maintain the consistency of this categorization in every platform you are saving sources — for your Pocket account, Diigo, or your own browser favorites, and not just in your RSS reader.

My Favorites Categorization
Here’s how I categorize SEO and social media topics into subtopics.

Some curators to take a page from

How do I curate things? Let’s talk examples.

The style and tone to use when doing social content curation varies depending on the social networks you are using for these simple reasons:

  • Every social platform offers you different “formal” opportunities for sharing content. The character limitation of Twitter is the easiest difference you can list, but others do as well.
  • The users’ behavior varies a lot from a social platform to another. On Twitter, they tend to prize timely news shares; on Facebook, photos and videos; and on Google+, long form works usually better than short posts.

What voice to use is something that you learn with the experience and the analysis of the success (or failure) of the curated content you have shared. For that reason, it’s important to use shorteners like bit.ly, or to use tools like Google+ Ripples and Facebook Insights, which allow you to track the life of your shares.

You can find inspiration from people who master the art of curation. Here is a short list of “non-official curators” people and brands, who are indeed doing great social content curation:

The best side effect of content curation

Relationship Marketing

Social content curation should be meant as a content marketing tactic to help you and your brand become a trusted source of information, and eventually a thoughtful leader, in your niche.

Social content curation can also be a great way to break the ice and start creating bonds, relations, and serendipity with other people, that can then result in future occasions for link building, social shares of your own original content, or even collaborations.

In this sense, social content curation is a great “tool” for what it is normally defined as relationship or influencers marketing, as it shares the same purpose: creating trust.

Agree? Disagree? Please share your thoughts below!

Gianluca Fiorelli is a Strategic SEO & Web Marketing Consultant operating in the Italian SEO market and internationally. He offers International SEO Consulting with IloveSEO.net. Moz is not affiliated with Socialmedia.biz. Moz pro­vides the Web’s best SEO tools and resources.

Social content curation webinar (Moz)

Take charge of the curation wave with these slick tools (Socialmedia.biz)

Top tools to help you curate business content (Socialmedia.biz)

More curation articles on Socialmedia.biz

3 ways to tap into customized news & information http://socialmedia.biz/2013/04/17/tools-for-customized-news-content-curation/ Wed, 17 Apr 2013 12:11:41 +0000 http://socialmedia.biz/?p=24658 Continue reading ]]> group
The power of the crowd (Photo by laffy4k, Creative Commons)

With Sulia, Flipboard & Twitter, it’s never been easier to keep abreast of topics that matter to you

Guest post by Brian Blondy

brianblondyCrowdsourcing and aggregation are two key functions for the modern distribution of real-time content within the online news industry. If used properly, each is a powerful method for processing and delivering your interests in a clean and concise manner on information networks like Twitter, Flipboard and Sulia. To maximize the potential for how you follow the issues you enjoy hearing about, both must be embraced and utilized to supercharge your knowledge of online news.

You should know that visiting particular websites to keep up to speed about a specific topic is almost essentially a waste of time. Web surfing is inefficient, time consuming and runs the risk that you may not actually find what you were looking for. These days, one article or one opinion is not enough, especially when you’re making a concerted effort to find information on the topics you care about most. Instead, you need to tap into crowdsourcing to target your precise interests online.



1Sulia is a crowdsourced and aggregated social network platform that organizes tweets and tweeters into real-time topic streams. As a user, you can choose the precise topics that you want to listen to, and then the platform feeds content from publishers in your area of interest onto your own personally curated Sulia news feed. From there, you have the ability to interact and discuss the content with other users who are also following the same interest. Sulia’s mission is a brilliant spin on both Twitter and Flipboard, while not competing with either because its content comes directly from them both.

Sulia’s niche has enormous potential for giving you the option for focused content and allowing you to engage in a global discussion around the topic. While it will not replace Twitter and Flipboard, Sulia brilliantly embodies the evolution of the market by combining a real-time content stream with nichified discussions longer than 140 characters.



2Start using Flipboard on your mobile devices. Flipboard is an absolute game-changer for consuming content because it consolidates and presents content in an efficient and spartan manner. Within the app, you can begin following excellent curated channels such as Tech, Entrepreneurship, Film, and Travel in order to gain a fluid look into the specialized fields of your choice. Each of these channels impressively displays content from scores of reputable news outlets and bloggers. Simply put, Flipboard is the closest embodiment to what the modern newspaper should look like, and it has revolutionized how the public consumes content on tablets today.



3If you’re looking to expand the scope of your specific interests, it’s essential that you use Twitter to digest news and content outlets on the topic itself so that you hear from a variety of sources. You also should also be listening to the content creators and influencers who are evolving and analyzing the topic online. By consuming online news in bulk, you’ll give yourself the liberty to see the news from a much wider angle, giving you an expansive view of what is actually going on. Crowdsourcing your news will give you a good opportunity to become better informed on the topics you enjoy.

Use lists to instantly transform your Twitter account into a powerful tool for content consumption within the areas that you’re most interested in hearing about

To begin, join Twitter and become an active listener on the social network. In particular, Twitter houses a massive spectrum of voices that will inform you and provide short, concise perspectives on the exact topics that you enjoy hearing about. Be aware that having to seek out the right voices on Twitter is often a tedious and long process. The real question is; who should you be listening to? To answer this question, you should leverage the knowledge of the crowd and outsource your search to others who have already identified and categorized influencers on the platform that are the most relevant to follow.

Start by following the main influencers (in tech, see Robert Scoble) in the field of your interest and begin looking at aggregated lists that they have been added to on their profile.  Through the crowdsourced knowledge of others, you can subscribe to topic specific aggregated lists that will give you the most value. Chances are that if they are influential enough in their specific field, they will have already been listed and included on an aggregated list. By subscribing to lists, you’ll instantly transform your Twitter account into a powerful tool for content consumption within the areas that you’re most interested in hearing about.

Using the public to crowdsource relevant, timely content

With information dynamos like Twitter, Flipboard and the emerging Sulia, never before have you been more capable of being empowered for expanding your daily knowledge of the things you enjoy hearing about most.  Since both news outlets and individuals are constantly pushing out content to the world, all you have to do is tap into the right pipelines to reap the benefits of the exact information stream you desire. These days it’s a shame to just be an intermittent fan of your interests. With platforms like Twitter, Flipboard and Sulia being fully customizable and always updated, there’s really no reason why you shouldn’t be informed. (Could this be one reason Google killed off its RSS tool Google Reader?)

In a bigger sense, it would be wrong to say that all three are better or have replaced newspapers. After all, Twitter, Flipboard an Sulia do not employ journalists. While print journalism has changed dramatically, content creators are redefining themselves in the digital age by making themselves much more dynamic and visible through the public’s crowdsourcing of their content and their aggregated inclusion within the discussions of the niche itself. Today, it never been easier to follow, and discover anew, the topics, issues and news that matter to you most.

Brian Blondy lives in Tel Aviv, Israel, and has written for The Jerusalem Post’s arts and entertainment section since 2009. You can follow him on Twitter at @bblondy325. Republished from Blonde 2.0.


How Flipboard is changing everything (Socialmedia.biz)

Take charge of the curation wave with these slick tools (Socialmedia.biz)

Top tools to help you curate business content (Socialmedia.biz)

How to boost your Klout score with Flipboard http://socialmedia.biz/2012/10/10/how-to-boost-your-klout-score-with-flipboard/ http://socialmedia.biz/2012/10/10/how-to-boost-your-klout-score-with-flipboard/#comments Wed, 10 Oct 2012 13:02:07 +0000 http://socialmedia.biz/?p=23042 Continue reading ]]>

Give more than you take — and get rewarded for it

Chris AbrahamI’ll get to the point: My secret to being amazingly and profoundly engaged with so many of my followers on Twitter, my friends on Facebook, and my circles on Google+ is because I cheat.

Whenever I am between things, in lines, waiting for something, and even on boring conference calls, I pull up Flipboard and read what my followers, friends, and circles are sharing and I generously retweet, +1, like, favorite, share and comment. I believe that Flipboard is my secret weapon when it comes to improving and maintaining my Klout score. Why? Well, the more I give, the more I get. The more items I honestly and earnestly retweet, favorite, +1, like, and share, the more willing and game the people I share are also willing to take the few seconds it takes to retweet me back.

One of the hardest things to do when it comes to participating in social media is trying to give more than you take. In order to really grow your reputation online you really need to be perceived as giving more than you take. Generosity is always rewarded in this marathon of social media engagement. In order to make the most of your work online, you need to work on becoming connected with your online community. Social media demands not only commitment to feeding the beast — the 24/7 maw of content-creation — but it also requires that you take an interest in what your followers and your friends are posting as well.

Begin with the automagically generated personalized newspaper

Flipboard makes it easy to do this. When you install it, immediately go to the red ribbon with the magnifying glass on it. Here you can login, link up all of your social networking credentials and Flipboard will automagically generate a personalized newspaper for you to peruse. Of course, you can also follow various topics and news sources and so forth — and I do that as well — but the real juice happens when you share the content of real people with whom you’re connected via reciprocal connection rather than just sharing content fed to you directly from online media sources.

And since I really only like, share, favorite, +1, and retweet stuff that resonates with me, it helps build my character online, allowing me to build not only my personal and professional brand with my followers but it also allows these real people to get to know me better based on what I like, as well. Additionally, all of this great content aggregates right to me, so I become not just more broadly informed but also way more deeply informed as well. Why? Because birds of a feather flock together.

This is especially important for us social media experts, social media ungurus, and social media marketers. We tend to be a little heavy-handed and tend to do a lot more egocentric and self-serving posts than other folks. It’s our business. Tempering our perceived abuse of these platforms with authentic sharing and an engaged back-and-forth is essential, otherwise people will tune out and we risk being unfollowed for being a little spammy.

Flipboard even knows how to set up an editable RT the right way

Because Flipboard isn’t an open mic, you won’t be tempted to read your own poetry, to just speak about your own brand. Since Flipboard is a reader that allows full social engagement and wraps it up with a very gorgeous bow (the UI is amazing and makes even the simplest blog posts feel like a full-color glossy magazine), it’s no pain to consume all the share of everyone you too often ignore. Instead of being painful torture, it’s actually quite amazing.

Even more, because of how easy it is to navigate through the cross-platform interface — including uniquely designed Apple iOS apps for iPhone and iPad and a very attractive interface for the Android as well — it’s easy to breeze past the articles, tweets and posts that don’t interest you and then move on to content that catches your eye. You can easily favorite, +1, retweet, or retweet with comment. And, for you Twitter grammar geeks, Flipboard knows how to set up an editable RT the right way, conveniently adding an RT before the quoted tweet and none of that stupid quote stuff that some of the other tools offer.

It reminds me of when I was a young poet in college. I would go to poetry readings and I would spend all of my time on my own poetry — as was everyone else. Everyone was reading, reading, reading, and nobody was listening to other poets. The audience was full of people who were spending all of their time reading or prepping to read and no one was listening.

Same thing with social media. Most brands and companies are spending all of their time talking talking talking, sharing sharing sharing, link-dropping link-dropping link-dropping, that even just listening a little, engaging a little, even responding sometimes, is really appreciated — and really unexpected, too.

Spend some time every day giving back. Before Flipboard, it was still essential but a pain in the neck. With Flipboard, it’s actually a very informative and entertaining pleasure.

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http://socialmedia.biz/2012/10/10/how-to-boost-your-klout-score-with-flipboard/feed/ 3
How Flipboard is changing everything http://socialmedia.biz/2012/07/17/how-flipboard-is-changing-everything/ Tue, 17 Jul 2012 15:00:21 +0000 http://www.socialmedia.biz/?p=22160 Continue reading ]]> Chris AbrahamI first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics.

Now, illustrating your content is not just preferable, it’s mandatory. Facebook, Google+, and Twitter have become much better at following links and automagically populating your shares with photos, videos, titles, and teasers (instead of just making your Bit.ly links hot); aggregator sites such as The Huffington Post and link-share and social bookmarking sites also spider the link, proffering a selection of images to choose from to be associated with each submission.

If your goal is to be shared or read and you’re participating in social media in order to further your personal or corporate brand, then blog, tweet, Facebook, Tumbl, and Posterous without illustrating that content with a photo, chart, illustration, pull-quote, logo, portrait, or infographic at your own peril.

I have sort of known this for years, especially since I share like crazy. I knew that digg and reddit always looked for an illustrative graphics file every time I would submit a link and I knew that Facebook and Twitter would even give me the option of choosing which photo would best define my thousand words — I knew that.

But it wasn’t until I heard that Flipboard had really grown up and matured to include Google+ and Instagram — as well as rich-content like in-line podcasts and videos — that I took another look and my hat blew off! And I bloody love it (and I get why you all have loved it forever, but I was very old school and did my reading via Google Reader on the web and Reeder on my iPhone).

Flipboard is an app for smart phones and tablets. Until recently, it only offered apps for iOS devices but it’s now Android-friendly. It takes all your own personal social media walls and streams and mashes them together with breaking news, sponsored content, topical content (you can choose from a dozen topics, including Fashion, Style, Design, Technology, Entertainment, etc), and my very mature and awesome collection of RSS news feeds via my Google Reader and reformats and displays them to look very much like an eBook or digital version of the New York Times, Wired, National Geographic, or whatnot — rife with illustrations, cover stories, pull quotes, and panoramic photos.

It is really mesmerizing. Now my Klout score is going through the roof because reading content from the 12k folks I follow on Twitter and the 4,800 I follow on Facebook and on Google+, and the thousands of feeds I have imported to Google Reeder is a morning breeze! I love it. I am engaging more, I am listening better, I am missing less, and I am generally entertained. I am finally doing what I said that you should do: listen 80% and talk 20% (who has the time, right?)

I have been paying attention to my reading habits, too. And I am drawn to pretty things: embedded video content, audio content, infographics, photos of pretty girls, photos in general, scenics — actually, I am almost only drawn to content that has an associated visual element.

It’s impossible not to be drawn to these rich-content posts because Flipboard always gives them at least a quarter of the page but often gives closer to 1/3 to half the page — even for content that is brief. A good, high-quality, high-resolution image always gets you better visibility as simple tweets or Facebook posts without a visual component always just gets pulled together into a list to the side, crushed together with all the other text-only tweets.

Links to other articles with visual content also works because Flipboard populates your Twitter RTs with the destination’s graphic elements as well as makes it simple to read that target content inline with the Flipbook app — very seamless and also very easy to share, retweet (so, in many way, the very best solution is to Facebook, tweet, and G+ longer-form content that, itself, is well-illustrated with photos, videos, infographics, or attractive people.

One piece of advice for all the jerks who only share content teasers on their magazines or blogs, requiring me to leave Google Reader or whatever reader I am using and head off to your site, you had better put that illustration at the top because if it is below the “more” link, it won’t be of much benefit to sites like Flipboard and the other aggregators — though I hate that tactic, I understand that you have an ad revenue model and that you really would love to control the conversation a little bit more and maybe get some new readers and maybe a few comments — I get it, I get it. That said, heed my words and make sure there’s at least one photo of Lindsay Lohan before the “click to read more” link — otherwise, you’ll not only lose me but quite a few others — who can resist good dirt on Miss Lindsay?

Since I am trying to relate to my friends on Flipboard, I try to slow down and read the naked tweets and Facebook posts that are just lonely, lonely, 140-character blobs — but if I were less in love with my friends, I would really just blow all of those off and, instead, just dance around the colorful expanse of the nicer, kinder, prettier world of the illustrated web.

Mind you, that’s just me — but I tend to do all of my best cultural extrapolation with just the one data point: me. Even so, if you really want to draw the attention (and clicks through, reads, Likes, stars, favorites, retweets and shares) from your readers, use a picture.