May 11, 2016

Why influencer marketing is an essential part of brand marketing strategy

by Ayelet Noff

New strategy provides proven effectiveness in reaching target audiences & increasing engagement The days of classic marketing strategies are far behind us. While big companies still choose to spend big bucks on commercial ads online, on TV, on billboards, and in magazines, this method is losing its efficacy. Consumers are bombarded by so many ads daily that they have learned … Continue reading

Category: Ayelet Noff, Featured articles
April 12, 2016

Mobile app stats & growth trends you need to know (infographic)

by Guest writer

Here’s an infographic, based on App Annie forecasts, that shows where the most growth is coming from in the app industry in 2016 and beyond for both the iOS and Android platforms. Continue reading

Category: Mobile, Featured articles
March 4, 2016

Advice for startups: Focus on your super-fans

by JD Lasica

Advice to startup founders: Don’t try to make everyone happy. You want to focus on the 1 percent most engaged users of your product and make them ecstatic. Continue reading

Category: Social marketing, JD Lasica, Featured articles
February 15, 2016

5 social media automation tools that won’t make you look like a robot

by Adi Englander

Here are tools that can help you ease your daily social media workload and automate tasks without falling into the antisocial trap. Continue reading

Category: Featured articles, Adi Englander
January 20, 2016

Audienti: Your best friend in sucking up to Google

by Chris Abraham

If you have a brand site you want to turn into Google catnip, Audienti is for you. The service not only stalks all of your online profiles but helps you identify your competitors. Continue reading

Category: Chris Abraham, Featured articles, Metrics, Tools, Business