January 29, 2014

Social media may not be 100% free for much longer

by MediaShower

Here’s a look at social marketing sites that are moving away from offering free services and passing the cost on to business users. As a result, it makes sense to rely on supporters’ genuine enthusiasm rather than rely on paid distribution. Continue reading

November 4, 2013

Review of ‘Dot Complicated’: A guidepost for our social era

by JD Lasica

Review of Randi Zuckerberg’s new book “Dot Complicated,” including the effect of social media and sharing culture on identity, modern friendships, romance, family, career, community and the future. Continue reading

September 9, 2013

Using social media to market your small business

by Guest

If you’re a small business, you need to start using social media. Here are tips on how to start using LinkedIn, Google +, Twitter and other sites effectively. Continue reading

Category: Business, Facebook, Social media, Twitter
August 22, 2013

Facebook Object Debugger: A valuable tool for marketers & businesses

by Chris Abraham

If you’re a blogger, content marketer, community manager, website admin, online writer, site owner, or online editor, you’ve no doubt had the experience of your Facebook update showing up without the article’s Title, Description, or a lovely selection of pulled images. To fix this, use Facebook’s Object Debugger, part of the Facebook Developers toolkit. Continue reading

Category: Chris Abraham, Facebook
August 12, 2013

How I shamelessly abuse social media to my advantage

by Guest

When you’re a journalist, blogger, or an influential person, you wield a megaphone. Even if you’re not one of those, running Facebook ads gives you that same power for a few dollars.
Continue reading

Category: Advertising, Campaigns, Facebook
April 24, 2013

Using social media to enhance your brand’s reputation

by Guest

As a business doing high-impact social work, it is critically important that your online business reputation be one that is polished and positive. Find out how you can use social media to positively impact your reputation. Continue reading