You’re used to leading your team to victory, yes? Find out why listening to your client and allowing them to take the lead is critical to upholding a client covenant. Continue reading
This is part three of our three-part Social Media Planning series, broken down into the following phases: Social media analysis Social media strategy Social media plan (below) In parts 1 and 2 we’ve looked at how to create a social media analysis and strategy. Now it’s time for four beefy steps for completing a social media plan: 1. Outline a … Continue reading
This is the second part of our three-part Social Media Planning series, broken down into the following phases: Part 1: Social media analysis Part 2: Social media strategy (below) Part 3: Social media plan On Tuesday I introduced this short series on how to create a social media analysis, strategy and plan, defining how those different elements are important to … Continue reading
Whether you’re a seasoned social media user or a beginner, you can benefit from this three-part series focusing on social media planning, broken down into the following parts: Part 1: Social media analysis (below) Part 2: Social media strategy Part 3: Social media plan Asocial media analysis should define an organization’s online goals and target market as well as the … Continue reading
When a company is sinking, everyone knows, and everyone gets scared. They look to others for support and start agreeing with each other’s concerns. Look at company email behavior and you’ll see the problem. Continue reading
Can firms engineer products so they’re more likely to go viral, so there’s contagion and dispersion? Continue reading
