May 6, 2013

Blogger outreach is more PR than social media

by Chris Abraham

Blogger outreach goes beyond the typical conception of ‘social media’ and includes components more in line with public relations. Find out how to engage your natural allies with long-tail blogger outreach to gain the most attention across the web. Continue reading

February 25, 2013

The power of content marketing for business

by Guest

In an age where content reigns supreme, how do you continue to publish valuable content and keep your readership engaged? Get some insight on what constitutes valuable content from and check out Jefferson and Tanton’s new book, ‘Valuable Content Marketing’, to dive deeper into the topic. Continue reading

June 28, 2012

Integrity is inherent in earned media but not paid

by Chris Abraham

Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic. Continue reading