March 19, 2013

10 top tools for creating infographics & visualizations

by Guest

Looking to create some visually stimulating infographics and visualizations? Check out these 10 tools that make visualization creation a bit easier. Continue reading

July 31, 2012

Don’t mess with Texas (or reddit)

by Chris Abraham

This is the second of two parts. Also see: • reddit is the elephant in the room of social media marketing My recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as possible, you will never be rewarded unless and until … Continue reading

July 17, 2012

How Flipboard is changing everything

by Chris Abraham

Flipboard is bringing all of your social media outlets together seamlessly, making it easy for you to keep up with the latest news. Find out how Flipboard is changing everything and boosting your Klout score in the process. Continue reading

June 28, 2012

Integrity is inherent in earned media but not paid

by Chris Abraham

Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic. Continue reading

June 28, 2012

Your social media plan needs to shut up and start listening

by Chris Abraham

I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. It is. And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and … Continue reading

June 27, 2012

Blogger outreach is earned media not paid, right?

by Chris Abraham

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition — and my assumption — has always been that blogger outreach is public relations and not paid media. I may well be mistaken.

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. “Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising. Continue reading