July 31, 2012

Don’t mess with Texas (or reddit)

by Chris Abraham

This is the second of two parts. Also see: • reddit is the elephant in the room of social media marketing My recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as possible, you will never be rewarded unless and until … Continue reading

July 30, 2012

reddit is the elephant in the room of social media marketing

by Chris Abraham

This is the first of two parts. Also see: • Don’t mess with Texas (or reddit) reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is. While people are writing post-after-post about Pinterest, So.cl, Google+, … Continue reading

July 17, 2012

How Flipboard is changing everything

by Chris Abraham

Flipboard is bringing all of your social media outlets together seamlessly, making it easy for you to keep up with the latest news. Find out how Flipboard is changing everything and boosting your Klout score in the process. Continue reading

July 11, 2012

Don’t bring your social media completely in-house

by Chris Abraham

I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything in house. The social mediasphere is enormous and 80% listening which demands crisis management experience and a solid team.
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June 28, 2012

Integrity is inherent in earned media but not paid

by Chris Abraham

Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic. Continue reading

June 28, 2012

Your social media plan needs to shut up and start listening

by Chris Abraham

I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. It is. And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and … Continue reading