October 13, 2016

How digital marketing is supplanting traditional advertising

by Guest writer

The world of advertising has undergone a seismic shift over the past two decades. The arrival of widespread Internet access, high-speed connections and an explosion in smartphone use has seen spending on online advertising go through the roof. Continue reading

Category: Digital marketing, Social marketing, Social media marketing
February 3, 2016

Direct reach: The emerging new model in social media

by Ayelet Noff

Brands are starting to adjust to the changing social media landscape as they seek to former deeper relationships with users. Memeni lets organizations build social communities around issues that are important to their customers. Continue reading

March 26, 2014

Why promoting a brand takes perseverance

by Chris Abraham

In the Internet age, it’s no longer enough to be the best looking or most interesting, you really must be the most brave. Confidence wins the day when you’re promoting a brand. Continue reading

March 5, 2014

The Law of Large Numbers is the digital marketer’s friend

by Chris Abraham

The law of large numbers is our friend when it comes to bringing people around to your way of thinking. Continue reading

October 28, 2013

How to build a content marketing strategy

by Guest writer

Find out why you should care about content marketing and how a good strategy can help you build brand awareness and authority within your industry. Plus, check out some examples plus a content marketing strategy framework. Continue reading

July 31, 2013

PR pros: How to use Twitter in smarter ways

by Shonali Burke

People have been using Twitter for public relations for some time, but usually in predictable (and not always effective) ways. Here are some smarter tactics for PR pros using Twitter. Continue reading