December 7, 2011

The Social Media News Release explained in detail

by Chris Abraham

After dissecting the blogger outreach pitch, we move on to the Social Media News Release (SMNR), a site we create to support all of our blogger outreach campaigns. Here we examine a sample, line-by-line. Continue reading

November 23, 2011

Amplify your good message with GaggleAmp

by Chris Abraham

Find out about GaggleAMP and learn how it can amplify your business’ message. One of the options, AutoAMP, allows you to automatically share other people’s messages through your social networks. Continue reading

November 16, 2011

Set up your Google+ brand page the right way

by Chris Abraham

Last week, I wrote Max SEO with 8 simple Google+ steps before Google opened up G+ Brand Pages, so first go read what I wrote in the previous post (because all of the advice still applies). In this post, we’ll work on setting up your brand page right away in the right way. If you follow these steps, you’ll be as well-placed as possible. Continue reading

October 19, 2011

Inbound marketing the way nature intended

by Chris Abraham

When it comes to inbound marketing, honesty and transparency reign supreme. When it comes to blogger outreach, Socialmedia.biz’s Chris Abraham advises, ‘be honest and everything else will follow. No tricks. No sleight-of-hand. Just honest, reaching out with relevant material.’ Continue reading

October 12, 2011

Real bloggers and real blogs always trump Robot Armies

by Chris Abraham

Blogger outreach isn’t a one-time, campaign-oriented approach. Rather, it’s a relationship that lasts for years between you and each blogger. Find out why real bloggers — and real blogs — always trump the robot armies that roam the internet. Continue reading

August 31, 2011

Twitter success demands both top influencers and everyone else

by Chris Abraham

Many people are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential. Find out why a wider and more open-minded audience has more positive effects than we can realize. Continue reading