What Hollywood has discovered is that people can be really passionate about stories and characters. Fans are so emphatic they just want more. Hollywood appeases them with additional content such as t-shirts, extras on a DVD, and maybe a podcast.
But what if the entire production is fully shut down, yet the fans want the story to continue? Continue reading
Even with social media, half of success is just showing up Social media as we all know is not a panacea to achieve your goals, but rather an enabler. If you want to land your dream job using social media, it still takes a lot of work. I chatted with Adria Richards of But You’re a Girl, who believes the … Continue reading
It’s amazing how upset people can get from a letter On Friday night I appeared on KQED’s “This Week in Northern California” discussing the open letter Google and Verizon cowrote to the FCC proposing new broadband requirements for mobile and some type of second Internet. The letter bent everyone out of shape and caused a flurry of response from traditional … Continue reading
Socialmedia.biz’s David Spark talks about why people still download and install applications, plus what makes applications successful. Continue reading
Bypass gatekeepers. Hold contests. Become a super user. What does it take to actually be seen in the social media sphere? To raise your profile so that you’re seen as a leading voice, a super user? And can that voice be translated into an actual business, or a great new job? A couple weeks ago I keynoted a conference called … Continue reading
While successful, casual games are not known for being as social as true ‘social games’ Before there were lucrative games on Facebook, casual games have done very well existing on their own sites and on game portals. The casual game market paved the way for the social gaming market. Problem is, beyond a leader board and some chat there’s never … Continue reading