Is there a formula to be a trending topic on Twitter? Based on some successful experiences with some clients, here’s a ten-step guide on how to create a trending topic on Twitter. Continue reading
Creating a plan from scratch? These 7 tips will get you going ‘We need a social media strategy.” I hear this all the time. And companies have meetings upon meetings to discuss this. I’ve been a part of many of those meetings and it can be tiring to go through endless internal discussions as to what your social media strategy … Continue reading
Sure social media is a great tool for marketing, but its communications capabilities make it a great tool for your company’s HR department as well. Here’s some of my coverage from the Enterprise 2.0 Conference in Santa Clara, Calif., in November. Continue reading
Here’s some of my coverage from the ICIS Conference in St. Louis. I was covering the event for Dice and Dice News.
When you’re collaborating online with a virtual team, which relationship dynamic works the best? A rigid internal structure of system roles or human relations? Continue reading
When a company is sinking, everyone knows, and everyone gets scared. They look to others for support and start agreeing with each other’s concerns. Look at company email behavior and you’ll see the problem. Continue reading
Can firms engineer products so they’re more likely to go viral, so there’s contagion and dispersion? Continue reading