It used to be called custom publishing, but now it’s just annoying It’s aggravating to knowingly use a term to describe your business, even though it poorly defines what you and the industry does. That’s how I feel about the term “content marketing.” It’s the industry’s current buzz term used to describe the need to create content over advertising in … Continue reading
Behavioral advertising is the practice of third party sites that track your web surfing behavior as you travel from one website to another, and then serve you relevant ads based on that cross-site surfing behavior. This has serious privacy concerns as information being gathered is being shared across multiple sites.
For years, the industry has tried to self regulate in order to keep the federal government at bay, explained Steven Bennett, lawyer for Jones Day in New York, in a presentation he gave at the CRM Evolution Conference in New York City. Continue reading
On July 27 I attended and moderated a panel at the PR Summit in San Francisco. This blog post is a report being submitted for Intertainment Media, makers of the desktop communications and content app KNCTR and the real-time chat translation tool Ortsbo. Pestering bloggers. It’s a PR rep’s time-honored tradition. A client has something to announce or show … Continue reading
Here’s some of my coverage from the Future of Web Apps in Las Vegas. I was covering the event for Dice and Intertainment Media.
As much as you plan, as much data you collect and analyze, and as much as you predict, you never can be 100 percent correct. Heck, you’ll probably be correct just a small fraction of the time. Continue reading
One of the most critical and popular aspects of my business, Spark Media Solutions, is live event reporting and production, where I, backed by my team, attend conferences and trade shows and report on the event from the editorial viewpoint of the client. If my client is interested in a subject that happens to be the subject of a conference, then they want to be a participant in that conversation. Continue reading
Gene Simmons and Paul Stanley of KISS will be on hand. Ortsbo real-time chat translation tool to be featured this Friday I‘m pretty psyched. Next week I’m headed down to LA to report on a live event starring KISS’s Gene Simmons and Paul Stanley, who will be participating in an online chat using Ortsbo (disclosure: Ortsbo is a product … Continue reading