August 26, 2009

Aren’t we all a little narcissistic and Internet addicted?

by David Spark

New study doesn’t distinguish between flaws and healthy behavior I‘ve long believed that the Internet exists solely because of our ego. Everything we do publicly online is an effort to be acknowledged. This week, two stories pointed out the frighteningly obvious: That students who use social networks are narcissistic and that a center for Internet addiction has opened up in … Continue reading

August 19, 2009

Anonymous social networks open the gates for digital therapy

by David Spark

Feeling alone during a moment of crisis can compound the gravity of a situation. If you don’t want to turn to your friends for fear of judgment or embarrassment, many turn to anonymous social networks like Experience Project to find the connection and support they need. Continue reading

August 5, 2009

Build your industry voice with social media

by David Spark partner, David Spark, shares a presentation he led in Toronto and explains how you can build your industry voice through social media. Continue reading

July 28, 2009

Top three trends in social media distribution

by David Spark

While the majority of traffic still comes through search engines, that’s all poised to change with these three trends: connecting your content to existing social networks, distributing content through advertising networks, building relationships with contests. Continue reading

July 23, 2009

The ad agency’s dilemma – convincing clients to engage in social media

by David Spark

On day three of my Toronto social media road show for Intertainment Media (owners of the branded softphone, itiBiti), I visited two different ad agencies, PHD and OMD. During my discussions, both agencies had made some simple efforts with their clients to engage in social media, but their clients still remained stagnant when it came to long term committed engagements. … Continue reading

June 14, 2009

How one company uses Web 2.0 tools to run and promote their business

by David Spark

Everyone wants to be more efficient, productive, and successful, and knowing what steps to take is key. Here’s the run down on some awesome time and cost-saving techniques that will help you run your business. Continue reading