June 18, 2014

11 steps to creating truly awful content

by David Spark

Wouldn’t it be great if someone could simply explain to you the secret to creating great content? The only way to create great content is to do it over and over again until you get good at it. And then once you’re good at it, keep doing it until you’re better at it. Continue reading

May 5, 2014

Co-creation: 7 steps to the next evolution of content marketing

by JD Lasica

If the first wave of content marketing was about getting marketers to create tons of content, the next wave is all about getting your community to be content co-creators. The head of content marketing at Salesforce shares 7 tips on how it’s done. Continue reading

October 28, 2013

How to build a content marketing strategy

by Guest

Find out why you should care about content marketing and how a good strategy can help you build brand awareness and authority within your industry. Plus, check out some examples plus a content marketing strategy framework. Continue reading

October 14, 2013

Buttress your brand with content creation & community

by Chris Abraham

To get discovered in search, be true to yourself, not to SEO tricks Target audience: Marketing professionals, PR professionals, businesses, brand strategists, educators, journalists, general public. You can’t control your brand perception. You can’t force your will or your perception of yourself onto Google no matter how big your advertising budget — sorry. And, now, you can’t do it through … Continue reading

September 26, 2013

7 strategies for succeeding in the new Google Search

by Chris Abraham

Showing up high in Google search results requires a new content and marketing strategy. Here are 7 strategies for succeeding in the new Google Search: Be newsworthy, interesting, social, better, funny, compelling and committed. Continue reading

June 4, 2013

55 expert tips to produce better & faster content

by David Spark

David Spark offers hundreds of tips on how to produce content better and faster. Check out his selection of the 55 creative content and media production tips. Continue reading