August 23, 2011

Why is the federal government regulating behavioral advertising?

by David Spark

Behavioral advertising is the practice of third party sites that track your web surfing behavior as you travel from one website to another, and then serve you relevant ads based on that cross-site surfing behavior. This has serious privacy concerns as information being gathered is being shared across multiple sites.

For years, the industry has tried to self regulate in order to keep the federal government at bay, explained Steven Bennett, lawyer for Jones Day in New York, in a presentation he gave at the CRM Evolution Conference in New York City. Continue reading

July 29, 2011

12 tips on how to approach bloggers

by David Spark

  On July 27 I attended and moderated a panel at the PR Summit in San Francisco. This blog post is a report being submitted for Intertainment Media, makers of the desktop communications and content app KNCTR and the real-time chat translation tool Ortsbo. Pestering bloggers. It’s a PR rep’s time-honored tradition. A client has something to announce or show … Continue reading

July 6, 2011

Agile businesses don’t predict, they respond

by David Spark

Here’s some of my coverage from the Future of Web Apps in Las Vegas. I was covering the event for Dice and Intertainment Media.

As much as you plan, as much data you collect and analyze, and as much as you predict, you never can be 100 percent correct. Heck, you’ll probably be correct just a small fraction of the time. Continue reading

July 6, 2011

What kind of Web 3.0 world should we make?

by Christopher Rollyson

Reid Hoffman, founder of LinkedIn and Silicon Valley insider, provides rich insight into technology trends, markets and building companies. Christopher Rollyson attended his presentation at SxSW and provided a substantial rundown. A main snippet? Web 3.0 would “arrive sooner and be stranger than we think.” Continue reading

July 1, 2011

Social media, tech & marketing events: July

by JD Lasica

Some of the speakers at Fortune: Brainstorm this year.   Guide to events & conferences for the coming month Here’s our roundup of social media, tech and marketing conferences and events for the month of July. Lots of great gatherings on tap. For the full year, see our full Calendar of 2011 social media, tech and marketing conferences. Hope to … Continue reading

June 1, 2011

Social media, tech & marketing events: June

by JD Lasica

At an IABC event (photo by Shel Holtz).   Here’s our roundup of social media, tech and marketing conferences and events for the month of June. Lots of great gatherings on tap. For the full year, see our full Calendar of 2011 social media, tech and marketing conferences. We’ve also published a roundup of nonprofit and social change conferences and … Continue reading