Look to the Long Tail to recruit brand ambassadors Well, as regular readers of this blog know, I am a Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple of dozen top influencers that most social media consultants and digital PR teams … Continue reading
How do you overcome the obstacles you face as a Latino in the fields of technology, math, science and engineering?
Step one, says Jennifer Arguello — one of the panelists at last weekend’s Latino 2 conference in Mountain View, Calif. — is to find kinship with people who face the same realities, to compare experiences and to ultimately find the path forward. Continue reading
When a company is sinking, everyone knows, and everyone gets scared. They look to others for support and start agreeing with each other’s concerns. Look at company email behavior and you’ll see the problem. Continue reading
I’m at the TechCrunch Disrupt conference in San Francisco reporting for Yammer.
Almost a full year ago I wrote an analyst report entitled “Real-Time Search and Discovery of the Social Web” (get your copy of the 20-page PDF), and I argued that one of the failures of the value of the real-time web is the lack of editors monitoring the data and then republishing it in a digested form. Continue reading
What Hollywood has discovered is that people can be really passionate about stories and characters. Fans are so emphatic they just want more. Hollywood appeases them with additional content such as t-shirts, extras on a DVD, and maybe a podcast.
But what if the entire production is fully shut down, yet the fans want the story to continue? Continue reading
Joe Jaffe explains how our desire to game with each other can be a useful marketing tool At the Diggnation party at South by Southwest Interactive, I caught up with author and social media maven, Joe Jaffe of Jaffejuice and Jaffejuice.tv. Joe had actually interviewed me a year and a half ago regarding an article I had written for Mashable … Continue reading