August 24, 2011

Build Twitter followers using the theory of everyone

by Chris Abraham

Look to the Long Tail to recruit brand ambassadors Well, as regular readers of this blog know, I am a Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple of dozen top influencers that most social media consultants and digital PR teams … Continue reading

June 16, 2011

Latinos, education & tech entrepreneurship

by JD Lasica

How do you overcome the obstacles you face as a Latino in the fields of technology, math, science and engineering?

Step one, says Jennifer Arguello — one of the panelists at last weekend’s Latino 2 conference in Mountain View, Calif. — is to find kinship with people who face the same realities, to compare experiences and to ultimately find the path forward. Continue reading

February 8, 2011

Warning signs that your company will become the next Enron

by David Spark

When a company is sinking, everyone knows, and everyone gets scared. They look to others for support and start agreeing with each other’s concerns. Look at company email behavior and you’ll see the problem. Continue reading

September 28, 2010

Storify: Make stories using social media

by David Spark

I’m at the TechCrunch Disrupt conference in San Francisco reporting for Yammer.

Almost a full year ago I wrote an analyst report entitled “Real-Time Search and Discovery of the Social Web” (get your copy of the 20-page PDF), and I argued that one of the failures of the value of the real-time web is the lack of editors monitoring the data and then republishing it in a digested form. Continue reading

August 25, 2010

How to crowdsource the production of a feature length film

by David Spark

What Hollywood has discovered is that people can be really passionate about stories and characters. Fans are so emphatic they just want more. Hollywood appeases them with additional content such as t-shirts, extras on a DVD, and maybe a podcast.

But what if the entire production is fully shut down, yet the fans want the story to continue? Continue reading

March 15, 2010

Cause marketing motivated through challenges

by David Spark

Joe Jaffe explains how our desire to game with each other can be a useful marketing tool At the Diggnation party at South by Southwest Interactive, I caught up with author and social media maven, Joe Jaffe of Jaffejuice and Jaffejuice.tv. Joe had actually interviewed me a year and a half ago regarding an article I had written for Mashable … Continue reading