October 31, 2012

How to use content communities to expand your brand’s reach

by Guest

Besides the obvious SEO benefits to having original content, engaging content also helps your customers remember your brand. So having things people find interesting on your site makes it more likely for them to come back. Continue reading

June 11, 2012

Facebook’s biggest barrier to enormous wealth? Trust

by Christopher Rollyson

Image by RedKoala on BigStockPhoto   Why Facebook will find it hard to monetize the social graph This is first of a three-part series on Facebook as an investment. Coming up: • Facebook will remain king, but social pure plays will fade • Brands: How to cut your exposure to Facebook business risk If Facebook’s stock price were based on … Continue reading

June 6, 2012

Why you, too, should be social media slutty

by Chris Abraham

If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. If you’re not constantly downloading new apps or registering for every single new social network, you’re slacking. If you don’t endlessly click YES when it asks you if you want to search for or invite your friends, you’re derelict in your duties. Continue reading

February 22, 2012

How one author won over the gun buff message boards

by Chris Abraham

In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Message boards and forums are full of marketing gold, but if gold were that … Continue reading