January 29, 2013

Listen & engage to build a trusted community

by Chris Abraham

Community is not something you can buy. Rather, it’s connecting with individuals and building a base of trust, camaraderie and depth that allows your input to hold value. Find out why listening and understanding is the key to building a successful community. Continue reading

December 17, 2012

Turn your website into your social media brand HQ

by Chris Abraham

None of us own anything we do or create through our social networks. Upgrade your website to be more than just a landing page; learn how — and why — it can be your communications and engagement hub. Continue reading

October 31, 2012

How to use content communities to expand your brand’s reach

by Guest writer

Besides the obvious SEO benefits to having original content, engaging content also helps your customers remember your brand. So having things people find interesting on your site makes it more likely for them to come back. Continue reading

June 11, 2012

Facebook’s biggest barrier to enormous wealth? Trust

by Christopher Rollyson

Image by RedKoala on BigStockPhoto   Why Facebook will find it hard to monetize the social graph This is first of a three-part series on Facebook as an investment. Coming up: • Facebook will remain king, but social pure plays will fade • Brands: How to cut your exposure to Facebook business risk If Facebook’s stock price were based on … Continue reading

June 6, 2012

Why you, too, should be social media slutty

by Chris Abraham

If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. If you’re not constantly downloading new apps or registering for every single new social network, you’re slacking. If you don’t endlessly click YES when it asks you if you want to search for or invite your friends, you’re derelict in your duties. Continue reading