June 5, 2013

The importance of ‘the ask’ in social marketing

by Chris Abraham

Musician Amanda Palmer’s TED talk discusses asking for help; asking for what you want. Find out why the ‘ask’ is critical and may very well get you what you want. Continue reading

May 28, 2013

The harsh reality of Twitter: Popularity counts

by Chris Abraham

News flash: the more followers you have, the more likely that there will be someone paying attention to your messaging when you share your content. Find out why increasing your follower base should be a top priority for sharing and gaining clout. Continue reading

May 22, 2013

Find your voice in the social media crowd

by Chris Abraham

Think your letting your voice be heard through social media? Here are three signs that your social media shout is actually getting lost in the crowd. Continue reading

May 14, 2013

Can you build an audience while maintaining intimacy?

by Chris Abraham

When it comes to engagement, genuine interaction is what your supporters are seeking. Read up and learn to balance relationship building with audience building. Continue reading

May 6, 2013

Blogger outreach is more PR than social media

by Chris Abraham

Blogger outreach goes beyond the typical conception of ‘social media’ and includes components more in line with public relations. Find out how to engage your natural allies with long-tail blogger outreach to gain the most attention across the web. Continue reading

April 25, 2013

In praise of social media perseverence

by Chris Abraham

Persistence and consistency reign supreme in the social media world. In a classic tortoise and the hare twist, find out why constant contact with your social platforms is key. Continue reading