Forging deep-seated business relationships requires a different level of engagement. It requires hunting. Try to avoid taking a long shot and get up and personal. If you engage on Twitter, convert to LinkedIn or Facebook; if you’re on Facebook, take it to Messenger or email; if you’re on email, schedule a call or Skype, and if you’re already talking on the phone, meet in person. Continue reading
When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. While there’s nothing wrong with that, it doesn’t scale or contribute to a business’s bottom line. Continue reading
When it comes to digital marketing, you have to get over your fear of being annoying to move ahead with your campaigns. Check out this case study from the 2012 election. Continue reading
It’s time to break down all your inhibitions when it comes to social media. Gain support and broaden your connections by letting people know the real you.
When it comes to Twitter success, we may be able to learn a thing or two from Guy Kawasaki. Check out his thoughts and tips for finding success in the Twitterverse. Continue reading
Musician Amanda Palmer’s TED talk discusses asking for help; asking for what you want. Find out why the ‘ask’ is critical and may very well get you what you want. Continue reading