September 18, 2013

Are you surfing the social media wave?

by Chris Abraham

Being the savviest or smartest kid who has his or her finger on the pulse of what’s happening now may seem like a grind, but hang on and you can ride the social media wave for years to come. Continue reading

August 22, 2013

Facebook Object Debugger: A valuable tool for marketers & businesses

by Chris Abraham

If you’re a blogger, content marketer, community manager, website admin, online writer, site owner, or online editor, you’ve no doubt had the experience of your Facebook update showing up without the article’s Title, Description, or a lovely selection of pulled images. To fix this, use Facebook’s Object Debugger, part of the Facebook Developers toolkit. Continue reading

Category: Chris Abraham, Facebook
August 19, 2013

Google now prioritizes speed over content

by Chris Abraham

Online reputation management and organic search engine optimization are both essential services. You can have the most perfectly tooled website and if the quality of hand-off from Google to your site is slow then Google will penalize you and err on the side of speed. Continue reading

Category: Chris Abraham, Search, SEO
July 24, 2013

Hunting the big game of long-term clients

by Chris Abraham

Forging deep-seated business relationships requires a different level of engagement. It requires hunting. Try to avoid taking a long shot and get up and personal. If you engage on Twitter, convert to LinkedIn or Facebook; if you’re on Facebook, take it to Messenger or email; if you’re on email, schedule a call or Skype, and if you’re already talking on the phone, meet in person. Continue reading

July 15, 2013

With social media, you need to do more than forage

by Chris Abraham

When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. While there’s nothing wrong with that, it doesn’t scale or contribute to a business’s bottom line. Continue reading

July 9, 2013

You must get over your fear of being annoying

by Chris Abraham

When it comes to digital marketing, you have to get over your fear of being annoying to move ahead with your campaigns. Check out this case study from the 2012 election. Continue reading