May 6, 2013

Blogger outreach is more PR than social media

by Chris Abraham

Blogger outreach goes beyond the typical conception of ‘social media’ and includes components more in line with public relations. Find out how to engage your natural allies with long-tail blogger outreach to gain the most attention across the web. Continue reading

April 25, 2013

In praise of social media perseverence

by Chris Abraham

Persistence and consistency reign supreme in the social media world. In a classic tortoise and the hare twist, find out why constant contact with your social platforms is key. Continue reading

April 10, 2013

Blog like there’s nobody watching

by Chris Abraham

When it comes to making a statement in the blogosphere, oversharing is better than the alternative! People want to know the real you — find out why and how you should share with them. Continue reading

April 8, 2013

Your fans want to know exactly how you did it

by Chris Abraham

For many clients, understanding the process is just as valuable as seeing the final product. Read up on why sharing your process is a worthy venture. Continue reading

March 20, 2013

When a crisis hits, how graceful is your response?

by Chris Abraham

Think a media crisis is going to be your undoing? Chris Abraham talks about mea culpa marketing and why authenticity is key to bringing things back together. Continue reading