July 15, 2013

With social media, you need to do more than forage

by Chris Abraham

When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. While there’s nothing wrong with that, it doesn’t scale or contribute to a business’s bottom line. Continue reading

July 9, 2013

You must get over your fear of being annoying

by Chris Abraham

When it comes to digital marketing, you have to get over your fear of being annoying to move ahead with your campaigns. Check out this case study from the 2012 election. Continue reading

June 17, 2013

Learn to lower your social media inhibitions

by Chris Abraham

It’s time to break down all your inhibitions when it comes to social media. Gain support and broaden your connections by letting people know the real you.
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June 11, 2013

Tweet like Guy Kawasaki for Twitter success

by Chris Abraham

When it comes to Twitter success, we may be able to learn a thing or two from Guy Kawasaki. Check out his thoughts and tips for finding success in the Twitterverse. Continue reading

June 5, 2013

The importance of ‘the ask’ in social marketing

by Chris Abraham

Musician Amanda Palmer’s TED talk discusses asking for help; asking for what you want. Find out why the ‘ask’ is critical and may very well get you what you want. Continue reading

May 28, 2013

The harsh reality of Twitter: Popularity counts

by Chris Abraham

News flash: the more followers you have, the more likely that there will be someone paying attention to your messaging when you share your content. Find out why increasing your follower base should be a top priority for sharing and gaining clout. Continue reading