August 19, 2013

Google now prioritizes speed over content

by Chris Abraham

Online reputation management and organic search engine optimization are both essential services. You can have the most perfectly tooled website and if the quality of hand-off from Google to your site is slow then Google will penalize you and err on the side of speed. Continue reading

Category: Chris Abraham, Search, SEO
July 24, 2013

Hunting the big game of long-term clients

by Chris Abraham

Forging deep-seated business relationships requires a different level of engagement. It requires hunting. Try to avoid taking a long shot and get up and personal. If you engage on Twitter, convert to LinkedIn or Facebook; if you’re on Facebook, take it to Messenger or email; if you’re on email, schedule a call or Skype, and if you’re already talking on the phone, meet in person. Continue reading

July 15, 2013

With social media, you need to do more than forage

by Chris Abraham

When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. While there’s nothing wrong with that, it doesn’t scale or contribute to a business’s bottom line. Continue reading

July 9, 2013

You must get over your fear of being annoying

by Chris Abraham

When it comes to digital marketing, you have to get over your fear of being annoying to move ahead with your campaigns. Check out this case study from the 2012 election. Continue reading

June 17, 2013

Learn to lower your social media inhibitions

by Chris Abraham

It’s time to break down all your inhibitions when it comes to social media. Gain support and broaden your connections by letting people know the real you.
Continue reading

June 11, 2013

Tweet like Guy Kawasaki for Twitter success

by Chris Abraham

When it comes to Twitter success, we may be able to learn a thing or two from Guy Kawasaki. Check out his thoughts and tips for finding success in the Twitterverse. Continue reading