February 24, 2014

Google unmasks the anonymous with Google Authorship

by Chris Abraham

What is Google Authorship really about? Unmasking the anonymous and ferreting out market data for Google. Continue reading

February 20, 2014

Dominate your personal brand on Google Images

by Chris Abraham

Here’s a short guide on how to manage your personal brand on Google Images by providing fresh content, using Google Authorship, and not trying to escape scrutiny, because Google will find you. Continue reading

January 22, 2014

An automated solution for blogger outreach research

by Chris Abraham

Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement. I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I … Continue reading

January 14, 2014

Should you hire a social media community manager?

by Chris Abraham

The idea of deputizing someone else to act on your behalf in an official capacity is a time-honored tradition. Why then, is it so controversial in social media? Chris Abraham says that hiring someone to speak and respond on your behalf on social media is perfectly fine. Continue reading

January 8, 2014

Why content marketing will ultimately triumph over link building

by Chris Abraham

Organic search engine optimization is going to need both link building and content marketing strategies and tactics in order to get Google’s attention. But too much attention is being paid to link building and not enough to creating useful content on behalf of your business or organization. Continue reading

December 19, 2013

Google Authorship: Involve your staff in your brand

by Chris Abraham

Target audience: Brand managers, marketing and PR professionals, SEO specialists, business executives, nonprofits, educators, Web publishers, journalists. Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as [email protected]) on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, … Continue reading