November 12, 2013

Google Hummingbird tries to remove the masks

by Chris Abraham

Google’s Hummingbird attempts to tear the mask from hucksters, hustlers, spammers, charismatic leaders, and demagogues. With Google’s latest algorithm update, Google aspires to become a professional matchmaker, doing the background check, the profile due diligence, the assurance of compatibility required to make sure that you don’t waste your time. Continue reading

Category: Chris Abraham, Search, SEO
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October 14, 2013

Buttress your brand with content creation & community

by Chris Abraham

To get discovered in search, be true to yourself, not to SEO tricks Target audience: Marketing professionals, PR professionals, businesses, brand strategists, educators, journalists, general public. You can’t control your brand perception. You can’t force your will or your perception of yourself onto Google no matter how big your advertising budget — sorry. And, now, you can’t do it through … Continue reading

October 7, 2013

When selling social media, brand like a Realtor

by Chris Abraham

Realtors were the world’s first social media marketers, well before the Internet existed. So social marketers would do well in taking away some learnings from real estate agents and applying it to your own field. Continue reading

September 23, 2013

Content strategies to deal with Google Panda & Google Penguin

by Chris Abraham

Organic SEO isn’t free, cheap, and easy anymore. Google’s release of its Panda and Penguin updates means you have to produce more high-quality content that is social, too. Continue reading

September 18, 2013

Are you surfing the social media wave?

by Chris Abraham

Being the savviest or smartest kid who has his or her finger on the pulse of what’s happening now may seem like a grind, but hang on and you can ride the social media wave for years to come. Continue reading

August 22, 2013

Facebook Object Debugger: A valuable tool for marketers & businesses

by Chris Abraham

If you’re a blogger, content marketer, community manager, website admin, online writer, site owner, or online editor, you’ve no doubt had the experience of your Facebook update showing up without the article’s Title, Description, or a lovely selection of pulled images. To fix this, use Facebook’s Object Debugger, part of the Facebook Developers toolkit. Continue reading

Category: Chris Abraham, Facebook