July 14, 2014

Hey Google! Here’s why Google+ is still a ghost town

by Chris Abraham

With Google Plus, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to live there. Here’s what they’re doing wrong. Continue reading

June 23, 2014

The inevitable rise of native advertising

by Chris Abraham

Native advertising has come of age. If you’re not familiar with the concept, native advertising is similar to “advertorials,” designed to be entertaining enough in its own right to compel visitors to share the content. Continue reading

Category: Advertising, Chris Abraham, Social media marketing
June 9, 2014

Google begins to integrate G+ & YouTube channels

by Chris Abraham

Google Plus is becoming more embedded into everything that is Google. For instance, if you want to start vlogging on YouTube, you’ll now be required to create a Google+ account. Continue reading

Category: Chris Abraham, Google plus, YouTube
May 12, 2014

Enlist the power of the crowd for your next live event

by Chris Abraham

Enlist the power of the crowd to spread the word about your next live event through social media. Chris Abraham explains why live events need a live feedback loop. Continue reading

April 7, 2014

How to engage bloggers down the long tail

by Chris Abraham

<img ” alt=”Social Media Marketing” src=”http://socialmedia.biz/wp-content/uploads/2014/04/SocialMediaMarketing1.jpg” width=”600″ height=”479″ /> Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses. It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best … Continue reading

March 26, 2014

Why promoting a brand takes perseverance

by Chris Abraham

In the Internet age, it’s no longer enough to be the best looking or most interesting, you really must be the most brave. Confidence wins the day when you’re promoting a brand. Continue reading