November 9, 2011

Max SEO with 8 simple Google+ steps

by Chris Abraham

Get the most out of Google+ with these eight simple steps to help you gain the best search visibility. Get higher real-time web search ranking results in Google Search and optimize your SEO with a G+ strategy. Continue reading

November 2, 2011

Here’s why it make sense to use Google Plus

by Chris Abraham

Wondering why you should get involved with another social networking site? If you want to improve reach, cross post to Google Plus in addition to Facebook and Twitter and add some oomph to your SEO. Continue reading

October 26, 2011

You’re seriously over-farming your donors

by Chris Abraham

When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is time to leave the land fallow and let the lists rest. You have probably responded to lower donations and attention by relinquishing too much power to your direct marketing firm … Continue reading

October 19, 2011

Inbound marketing the way nature intended

by Chris Abraham

When it comes to inbound marketing, honesty and transparency reign supreme. When it comes to blogger outreach, Socialmedia.biz’s Chris Abraham advises, ‘be honest and everything else will follow. No tricks. No sleight-of-hand. Just honest, reaching out with relevant material.’ Continue reading

October 12, 2011

Real bloggers and real blogs always trump Robot Armies

by Chris Abraham

Blogger outreach isn’t a one-time, campaign-oriented approach. Rather, it’s a relationship that lasts for years between you and each blogger. Find out why real bloggers — and real blogs — always trump the robot armies that roam the internet. Continue reading

October 5, 2011

Real Americans don’t care much about A-list blogs

by Chris Abraham

I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows and A-listers. That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at our agency when we propose blogger outreach to a prospective client.

The value comes from penetration, permanence, perseverance and persistence. There are only a finite number of members of every organization’s email list. Mashable and TechCrunch have a sizable but vertical (narrow) audience. Continue reading