November 9, 2011

Free Social Media for Financial Services Webinar

by Chris Abraham

My colleague Mike Moran over at Biznology is offering a complimentary 30-minute webinar, Organizational Social Media for Financial Services: How to Start from Within, on Nov. 15 from 11:00 AM – 11:30 AM EST. Registration is free and it promises to help the financial services industry make social work for their financial services business: How ready is your organization for social … Continue reading

November 9, 2011

Max SEO with 8 simple Google+ steps

by Chris Abraham

Get the most out of Google+ with these eight simple steps to help you gain the best search visibility. Get higher real-time web search ranking results in Google Search and optimize your SEO with a G+ strategy. Continue reading

November 2, 2011

Here’s why it make sense to use Google Plus

by Chris Abraham

Wondering why you should get involved with another social networking site? If you want to improve reach, cross post to Google Plus in addition to Facebook and Twitter and add some oomph to your SEO. Continue reading

October 26, 2011

You’re seriously over-farming your donors

by Chris Abraham

When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is time to leave the land fallow and let the lists rest. You have probably responded to lower donations and attention by relinquishing too much power to your direct marketing firm … Continue reading

October 19, 2011

Inbound marketing the way nature intended

by Chris Abraham

When it comes to inbound marketing, honesty and transparency reign supreme. When it comes to blogger outreach, Socialmedia.biz’s Chris Abraham advises, ‘be honest and everything else will follow. No tricks. No sleight-of-hand. Just honest, reaching out with relevant material.’ Continue reading

October 12, 2011

Real bloggers and real blogs always trump Robot Armies

by Chris Abraham

Blogger outreach isn’t a one-time, campaign-oriented approach. Rather, it’s a relationship that lasts for years between you and each blogger. Find out why real bloggers — and real blogs — always trump the robot armies that roam the internet. Continue reading