July 30, 2014

Why Google Plus is the antisocial network

by Chris Abraham

The best communities grow organically from the bottom up, from the ground up, developing from small virtual villages into much larger, robust towns then cities. What Google Plus has to learn. Continue reading

Category: Chris Abraham, Google plus
July 23, 2014

Why Google Plus is more like a forum than a social network

by Chris Abraham

Google Plus is not where you connect with people you know. It’s where you find birds of a feather. It’s where you can find smart folks in a bona fide online community. Continue reading

July 14, 2014

Hey Google! Here’s why Google+ is still a ghost town

by Chris Abraham

With Google Plus, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to live there. Here’s what they’re doing wrong. Continue reading

June 23, 2014

The inevitable rise of native advertising

by Chris Abraham

Native advertising has come of age. If you’re not familiar with the concept, native advertising is similar to “advertorials,” designed to be entertaining enough in its own right to compel visitors to share the content. Continue reading

Category: Advertising, Chris Abraham, Social media marketing
June 9, 2014

Google begins to integrate G+ & YouTube channels

by Chris Abraham

Google Plus is becoming more embedded into everything that is Google. For instance, if you want to start vlogging on YouTube, you’ll now be required to create a Google+ account. Continue reading

Category: Chris Abraham, Google plus, YouTube
May 12, 2014

Enlist the power of the crowd for your next live event

by Chris Abraham

Enlist the power of the crowd to spread the word about your next live event through social media. Chris Abraham explains why live events need a live feedback loop. Continue reading