December 18, 2013

How to reach people you have no relationship with

by JD Lasica

Here are five tactics for how to reach people you have no relationship with, offered by Matt Van Horn, VP of Business at Path. Continue reading

September 16, 2013

Twtrland: Find the top influencers in your sector

by JD Lasica

Today digital marketing is less about blasting out your message and more about convening a conversation about your product, service or cause. Here’s a look at Twtrland, a new startup that helps businesses and organizations connect with the top influencers in your sector. Continue reading

August 12, 2013

How I shamelessly abuse social media to my advantage

by Guest

When you’re a journalist, blogger, or an influential person, you wield a megaphone. Even if you’re not one of those, running Facebook ads gives you that same power for a few dollars.
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Category: Advertising, Campaigns, Facebook
July 9, 2013

You must get over your fear of being annoying

by Chris Abraham

When it comes to digital marketing, you have to get over your fear of being annoying to move ahead with your campaigns. Check out this case study from the 2012 election. Continue reading

April 3, 2013

3 key inbound marketing strategies for mobile apps

by Guest

In the current age, mobile is key. Learn about the most effective inbound marketing tips app marketers can use to begin making waves in the world of mobile. Continue reading