February 3, 2016

Direct reach: The emerging new model in social media

by Ayelet Noff

Brands are starting to adjust to the changing social media landscape as they seek to former deeper relationships with users. Memeni lets organizations build social communities around issues that are important to their customers. Continue reading

October 28, 2015

Does your social media campaign look legit?

by Guest writer

Advice on how to make sure your marketing campaign does not resemble common social media scams, so that you can use a safer method to draw attention to your brand. Continue reading

Category: Campaigns, Featured articles
April 2, 2015

20 ideas to keep your social media fresh

by Rohan Ayyar

The best brands in the business of social media marketing use social to foster conversations and to connect with people. So what’s stopping you? Continue reading

September 29, 2014

How to maximize press coverage for your startup or business

by Guest writer

Photo by Niuton may on Flickr (CC BY) This article originally appeared on Moz and is republished with permission. Post by Chris Winfield Over the past 12 years, I have been featured in hundreds of major newspapers, magazines, websites and blogs (everything ranging from the NY Times, USA Today and CNN to TechCrunch, Entrepreneur and so on), and I can … Continue reading

December 18, 2013

How to reach people you have no relationship with

by JD Lasica

Here are five tactics for how to reach people you have no relationship with, offered by Matt Van Horn, VP of Business at Path. Continue reading

September 16, 2013

Twtrland: Find the top influencers in your sector

by JD Lasica

Today digital marketing is less about blasting out your message and more about convening a conversation about your product, service or cause. Here’s a look at Twtrland, a new startup that helps businesses and organizations connect with the top influencers in your sector. Continue reading