November 29, 2012

Practical advice for women entrepreneurs

by Ayelet Noff

9 tips to encourage women to take leadership roles in the tech space In addition to being a founding partner in Socialmedia.biz, I started building the Blonde 2.0 name and educating startups about the importance of social media back in 2006 when almost no one understood what I was talking about. Back then I was a one-woman show. The industry … Continue reading

October 2, 2012

How inbound marketing benefits businesses

by JD Lasica

Joanna Lord of SEOmoz talks about how small businesses can play big through the use of inbound marketing. She outlines two fundamental components: creating great, quality content, and being authentic in your marketing. Continue reading

October 1, 2012

Why you should treat your client like your BFF

by Chris Abraham

How to win friends and influence people — updated Just because we’re digital and work in the cloud doesn’t mean everyone does. If I learned one thing from running my own digital, in the cloud, virtual agency, with upward of 40 active staffers, for five years, it is this: The moment I didn’t treat my client like my No. 1 … Continue reading

August 16, 2012

Is Google turning from a search engine into a publisher?

by JD Lasica

Google’s search results are becoming more personalized, but users want to know: is Google moving away from its search engine roots and moving into the role of content publisher? Google’s Matt Cutts discusses how the company is trying to satisfy users’ needs without undercutting websites. Continue reading

July 30, 2012

reddit is the elephant in the room of social media marketing

by Chris Abraham

This is the first of two parts. Also see: • Don’t mess with Texas (or reddit) reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is. While people are writing post-after-post about Pinterest, So.cl, Google+, … Continue reading