August 16, 2012

Is Google turning from a search engine into a publisher?

by JD Lasica

Google’s search results are becoming more personalized, but users want to know: is Google moving away from its search engine roots and moving into the role of content publisher? Google’s Matt Cutts discusses how the company is trying to satisfy users’ needs without undercutting websites. Continue reading

July 30, 2012

reddit is the elephant in the room of social media marketing

by Chris Abraham

This is the first of two parts. Also see: • Don’t mess with Texas (or reddit) reddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is. While people are writing post-after-post about Pinterest, So.cl, Google+, … Continue reading

July 16, 2012

‘Intention Economy’ charts the rise of empowered customers

by JD Lasica

Doc still looks the same as when I photographed him at the Innovation Summit at Stanford seven years ago this week.   More insights from the co-author of ‘Cluetrain’ Target audience: Businesses, marketers, entrepreneurs, technologists, academics, journalists, general public. In “The Intention Economy” (Harvard Business Review Press), Doc Searls picks up where he left off as co-author of “The Cluetrain … Continue reading

Category: Business
July 12, 2012

5 ways to turn your YouTube views into sales and traffic

by Deltina Hay

You followed the advice of the experts and created a YouTube channel. You even produced and uploaded some videos. Now you watch the numbers grow as YouTubers view your videos and subscribe to your channel. Continue reading

June 14, 2012

Brands: How to cut your exposure to Facebook business risk

by Christopher Rollyson

Many brands are boosting their investments in social business platforms, but CMOs are too often focused on next quarter’s numbers, failing to insulate themselves against platforms’ business risks. Find out how brand execs can insulate themselves by moving to make their relationships and networks portable. Continue reading

June 13, 2012

Facebook will remain king, but social pure plays will fade

by Christopher Rollyson

Facebook will remain the dominant popular social network in many markets for many years, and it won’t have to worry about being “displaced” by another social network the way that it displaced MySpace. In the near term, this lack of competition will give the company some breathing room, but a more daunting threat awaits: the waning of social network pure plays’ influence by 2017.  Continue reading