The idea of deputizing someone else to act on your behalf in an official capacity is a time-honored tradition. Why then, is it so controversial in social media? Chris Abraham says that hiring someone to speak and respond on your behalf on social media is perfectly fine. Continue reading
While businesses should always be engaged in reaching out to new customers, it’s well known that it’s cheaper to keep the customers you have than to market and convert new ones. Social media offers your brand a terrific opportunity to build brand loyalty and improve customer satisfaction — that is, assuming you use it correctly. These six tips will help you develop an effective social media plan. Continue reading
Here are five tactics for how to reach people you have no relationship with, offered by Matt Van Horn, VP of Business at Path. Continue reading
Here are some real-world examples of customer incentives posted on Twitter that helped increase customer loyalty and drive traffic to various businesses. Continue reading
Here are five tools and platforms you can use to join or create communities and benefit from them for your business or organization.
This article sums up major social media marketing changes in 2013 and upcoming trends to watch out for in 2014. Continue reading