Is your social media marketing campaign relying too much on magical realism and the power of positive thinking vs. metrics and hard data? While having a hypothesis is important, allowing the empirical data to realign your initial predictions is essential. Continue reading
I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. What’s more, the most successful online social … Continue reading
It’s more than just technology that will elicit success. Hiring and training people based on their ability to write, and their ability to connect and engage people is key. While technology has moved things forward, human relationships are still fundamental. Continue reading
After dissecting the blogger outreach pitch, we move on to the Social Media News Release (SMNR), a site we create to support all of our blogger outreach campaigns. Here we examine a sample, line-by-line. Continue reading
Wondering why you should get involved with another social networking site? If you want to improve reach, cross post to Google Plus in addition to Facebook and Twitter and add some oomph to your SEO. Continue reading
ALinkedIn InMap is a tool that can help you visualize your profession network on LinkedIn. The tool generates a visual “map” of your entire network using nodes for each person in your LinkedIn network. Clusters are formed on your map based on how people are connected to you and to each other. In the map below, I can clearly see … Continue reading
