SEOmoz’s Gianluca Fiorelli talks about content creation. Learn about the five different kinds of curation and discover the tools that can help you in this process. Continue reading
Are you a green business owner or social entrepreneur who believes you can make a positive impact in the world without going broke? Have you always longed to start a sustainable business, but you’re not quite sure how to do it or don’t know what you want to sell?
Whether you’re an aspiring social entrepreneur or already have a sustainable business you want to take to the next level, you’ll get valuable information just by attending this free virtual event series. Continue reading
Sales and marketing sit on the edge of a massive disruption, and B2B professionals who realize it and act will reap enormous rewards. In a nutshell, the economics of “one-to-one” communications are networked now, which gives Sales huge new leverage. Meanwhile, Marketing has the opportunity to personalize its function in myriad ways. Continue reading
In most brand organizations, marketing investments rest on 20th century marketing principles whose results are diminishing every year. At the same time, an increasing portion of products and services are commoditizing, which puts more pressure on marketing to “create” differentiation and value. In many cases, there is no escape — except by changing the rules.
Here I’ll show how marketing can reinvent itself by using social business to tap a hidden gold mine. Here are the ways that CMOs can leverage digital world of mouth: Continue reading
Social business is permeating client networks and changing client behavior and expectations. This has created a rare opportunity for B2B sales and marketing people who understand and respond ahead of the market. Here I’ll do a deeper dive into how legacy Sales and Marketing functions will evolve, using social business as a lever. Continue reading
We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Once you recognize some of these reasons … Continue reading