October 4, 2013

How Yelp is using gamification right — and screwing it up, too

by JD Lasica

Gamification expert Tony Ventrice, a senior game designer at Badgeville, offers examples of good and bad uses of gamification by brands such as Yelp during a meeting of the Social Media Breakfast Club. Continue reading

September 16, 2013

Twtrland: Find the top influencers in your sector

by JD Lasica

Today digital marketing is less about blasting out your message and more about convening a conversation about your product, service or cause. Here’s a look at Twtrland, a new startup that helps businesses and organizations connect with the top influencers in your sector. Continue reading

September 9, 2013

Using social media to market your small business

by Guest

If you’re a small business, you need to start using social media. Here are tips on how to start using LinkedIn, Google +, Twitter and other sites effectively. Continue reading

Category: Business, Facebook, Social media, Twitter
August 28, 2013

Worst business advice given to women founders

by David Spark

At the Women 2.0 Founder Friday event at Google, I asked attendees about the worst business advice they’ve ever received. Here are their answers. Continue reading

August 26, 2013

Bring Your Own Device: A new trend in the office

by Guest

Bring Your Own Device, or BYOD, is an increasingly common practice that allows employees to bring their personal devices into the workplace. Continue reading

July 2, 2013

How social networking can accelerate your career

by JD Lasica

Porter’s new book, “Your Network Is Your Net Worth,” suggests a new approach to social networking, one based on helping others, offering value, creating partnerships, finding influencers and creating content — whether that’s a blog post, a video interview or a brainstorming session to solve a problem. Continue reading