Here are some real-world examples of customer incentives posted on Twitter that helped increase customer loyalty and drive traffic to various businesses. Continue reading
Here are five tools and platforms you can use to join or create communities and benefit from them for your business or organization.
This article sums up major social media marketing changes in 2013 and upcoming trends to watch out for in 2014. Continue reading
Image by SalFalko on Flickr Identify influential gatekeepers, then offer value Target audience: Marketing professionals, brand managers, businesses, SEO specialists, PR pros, nonprofits, educators, Web publishers, journalists. Guest post by Alicia Lawrence Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing … Continue reading
PEER, a new networking service, is centered around real-time video conversations. It helps you find other users that are relevant for your networking purposes and guides you to start a video conversation with them. Continue reading
Gamification expert Tony Ventrice, a senior game designer at Badgeville, offers examples of good and bad uses of gamification by brands such as Yelp during a meeting of the Social Media Breakfast Club. Continue reading