Nike, Sephora, Honda win, McDonald’s not so much Guest post by MBA in Marketing The past year has seen some big moments in social media marketing — both wins by brands as well as some major stumbles. As the worldwide social media audience grows, the impact of wins and fails is amplified. Win, and your victory is that much sweeter; … Continue reading
There are a lot of CRM systems out there, but not very many for the small business owner. Streak, a free CRM utility, is helping business owners stay on top of their key relationships with a variety of stellar features. Continue reading
Entrepreneurs love quoting the tenets of The Lean Startup movement but Eric Ries, author of The Lean Startup, urges entrepreneurs to move beyond the buzzwords and take on metrics. Find out why you need to take a closer look at metrics to understand what really matters to growing a business. Continue reading
Highlights and takeaways from the Venture Summit Silicon Valley 2012, featuring thought leaders in tech and business. Continue reading
The social media landscape has undergone enormous changes in recent years. With 2013 fast approaching, we thought this would be a good time to offer our forecasts into what the next year may hold in store for social media, mobile, social businesses and more. Continue reading
9 tips to encourage women to take leadership roles in the tech space In addition to being a founding partner in Socialmedia.biz, I started building the Blonde 2.0 name and educating startups about the importance of social media back in 2006 when almost no one understood what I was talking about. Back then I was a one-woman show. The industry … Continue reading
