May 26, 2011

Word of mouth marketing flaws exposed

by Christopher Rollyson

“Miracle on 34th Street”: Lesson for today’s marketers?   Only 15% of word of mouth marketing campaigns show results, but WOM drives sales — when companies honor and nurture it Word of mouth marketing is seen by many marketers as the economic engine of social business (or social media) because people recommend products and services to each other: All marketers … Continue reading

March 9, 2011

Free ebook: ‘New Trends in CRM’

by JD Lasica

Report offers insights into the state of customer relationships Customer relationship management, or CRM, has become a misused term of art by those who focus too much on software tools and lose sight of the internal business processes where customers are lost or gained. A new 24-page ebook, New Trends in CRM, has just been released by The Customer Collective … Continue reading

February 7, 2011

Demystifying how Facebook’s news feeds work

by JD Lasica

New tool: The EdgeRank Checker app shows how well your Facebook Page is performing.   It’s the heart & soul of Facebook — and few people understand it This is part 1 of a 4-part series on using Facebook strategically. Also see: • Part 2: 15 ways to increase your Facebook stature • Part 3: Cheat sheet: Key principles of … Continue reading

February 2, 2011

Social businesses: Glimmers of a macro trend

by Christopher Rollyson

Social Business Design (CC image by Dachis Group) Annual look at the best strategies, tactics, case studies & insights in the enterprise space Compared to 2009 and 2008, the past year was a relatively calm one because the amplitude of market gyrations clearly diminished and businesses began to find a new floor on which to build stakeholder expectations. Although I … Continue reading

January 19, 2011

Sizing up 15 top Web conferencing services

by JD Lasica

More and more businesses and entrepreneurs are turning to Web conferencing services to communicate with fellow staff members, customers, supporters and prospects.

webinarsA Web conference is a virtual meeting you conduct online, allowing you to share documents and applications from your computer with people in far-flung locations and to communicate with them via video, text or voice chat. Through Web conferencing, you can bring together employees to collaborate on a project, present webinars about your latest product or services, or train advocates or support staff. Continue reading

December 7, 2010

Does your workplace policy cover social media?

by JD Lasica

A new report from M86 Security is urging companies to update Acceptable Use Policies. Many companies are understanding the value of including social media in their practices, but are not yet sure how to address this in company policy. Continue reading