August 12, 2010

Social media’s return on investment

by Ayelet Noff

Image from Bite Daily.   How do you measure the ROI of social media? This is a question that we are often asked by companies that want to enter the social media realm but are afraid or unsure of how to prove its success to their superiors. Want to show your bosses that social media works? Below is a great … Continue reading

Category: Business, Social marketing, Social media
July 26, 2010

‘United Breaks Guitars': Social media tips the scales

by JD Lasica

United Breaks Guitars: The interview from JD Lasica on Vimeo. Musician Dave Carroll’s advice to companies: Respect your customers Asmart company these days understands that everybody has a voice. So the best way to avoid a public relations nightmare is to give great customer service right out of the gate. “It’s a bad day when a customer’s upset,” says Dave … Continue reading

July 8, 2010

The story of Intelpedia: A model corporate wiki

by JD Lasica

The home page of Intelpedia, Intel’s corporate wiki.   Other companies should take a page from Intel’s collaborative workspace Wikis are the poor cousins of social media. Seldom loved, often feared, always unsexy, a wiki is simply a collaborative website that can be directly edited by anyone with access to it. At its heart, a wiki is an online space … Continue reading

May 18, 2010

Biz360: Tracking business intelligence

by JD Lasica

Social media smarts for business from JD Lasica on Vimeo. Monitoring, analytics and more for companies of all sizes “If you’re a brand, you simply cannot afford to sit on the sidelines any longer. This is the reality: People are going to talk about you regardless of whether you’re in the room. So you might as well get with the … Continue reading

May 18, 2010

Review of ‘Open Leadership': Winning by letting go

by JD Lasica

The first thing to understand about Charlene Li’s smart new book “Open Leadership” is that this is not a call to arms for top management to deploy a loosey-goosey, feel-good strategy of giving up complete control of your management structure. Nor is it yet another business book about effective corporate leadership techniques. Continue reading

May 11, 2010

Blue Shield CA making strides in social media

by JD Lasica

  New programs are believed to be a first for health insurance industry As those of us who’ve worked with health care companies know, the health care field has been slow to get off the dime and embrace the gamut of changes that social media offers, from interactions with customers to providing a real-time feedback loop to develop new products … Continue reading