July 6, 2011

What kind of Web 3.0 world should we make?

by Christopher Rollyson

Reid Hoffman, founder of LinkedIn and Silicon Valley insider, provides rich insight into technology trends, markets and building companies. Christopher Rollyson attended his presentation at SxSW and provided a substantial rundown. A main snippet? Web 3.0 would “arrive sooner and be stranger than we think.” Continue reading

June 28, 2011

How to create a social media plan in 4 beefy steps

by Deltina Hay

This is part three of our three-part Social Media Planning series, broken down into the following phases: Social media analysis Social media strategy Social media plan (below) In parts 1 and 2 we’ve looked at how to create a social media analysis and strategy. Now it’s time for four beefy steps for completing a social media plan: 1. Outline a … Continue reading

June 24, 2011

Create a social media strategy in four steps

by Deltina Hay

This is the second part of our three-part Social Media Planning series, broken down into the following phases: Part 1: Social media analysis Part 2: Social media strategy (below) Part 3: Social media plan On Tuesday I introduced this short series on how to create a social media analysis, strategy and plan, defining how those different elements are important to … Continue reading

June 22, 2011

How Facebook has quietly created a gold mine for marketers

by Christopher Rollyson

Inside the huge banner opportunity created by Facebook Facebook’s development schedule epitomizes the “white water, fast iteration” approach to serving company and customer. Although its mishaps are legendary, it succeeds in consistently fielding a mind-numbing array of features, so it is difficult to keep up and very easy to miss the significance of things. To wit, very few people people … Continue reading

June 21, 2011

A social media analysis in six steps

by Deltina Hay

Whether you’re a seasoned social media user or a beginner, you can benefit from this three-part series focusing on social media planning, broken down into the following parts: Part 1: Social media analysis (below) Part 2: Social media strategy Part 3: Social media plan Asocial media analysis should define an organization’s online goals and target market as well as the … Continue reading

June 9, 2011

A blueprint of how to succeed in social media

by Christopher Rollyson

  Conversation trumps content: It’s the human spark of knowledge and caring that carries true value As adoption of social technologies spreads into even the most risk-averse industries and companies, executives have questions about where social media could take them and where the different kinds of social media consultants can guide them. Depending on how one defines social media, it … Continue reading