September 3, 2010

Here comes Clay Shirky’s ‘Cognitive Surplus’

by JD Lasica

Where did the summer go? I spent a good chunk of my idle time (ha!) sneaking a few minutes here and there not to read beach blanket escapist thrillers but rather some important books that five of my friends have written.

Here, then, are short reviews of:

• Clay Shirky’s “Cognitive Surplus” Continue reading

August 13, 2010

How to optimize your LinkedIn profile

by Guest

Image by smi23le on Flickr. Guest post by Anthony Piwarun SEOmoz Like most in the SEO (search engine optimization) community, I’m always looking for ways to improve content for my clients. Whether it’s a website, blog or a press release, there is always a way to make it rank better. Recently I began optimizing profiles on LinkedIn, the social networking … Continue reading

Category: Business, Linkedin
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August 12, 2010

Social media’s return on investment

by Ayelet Noff

Image from Bite Daily.   How do you measure the ROI of social media? This is a question that we are often asked by companies that want to enter the social media realm but are afraid or unsure of how to prove its success to their superiors. Want to show your bosses that social media works? Below is a great … Continue reading

Category: Business, Social marketing, Social media
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July 26, 2010

‘United Breaks Guitars': Social media tips the scales

by JD Lasica

United Breaks Guitars: The interview from JD Lasica on Vimeo. Musician Dave Carroll’s advice to companies: Respect your customers Asmart company these days understands that everybody has a voice. So the best way to avoid a public relations nightmare is to give great customer service right out of the gate. “It’s a bad day when a customer’s upset,” says Dave … Continue reading

July 8, 2010

The story of Intelpedia: A model corporate wiki

by JD Lasica

The home page of Intelpedia, Intel’s corporate wiki.   Other companies should take a page from Intel’s collaborative workspace Wikis are the poor cousins of social media. Seldom loved, often feared, always unsexy, a wiki is simply a collaborative website that can be directly edited by anyone with access to it. At its heart, a wiki is an online space … Continue reading

May 18, 2010

Biz360: Tracking business intelligence

by JD Lasica

Social media smarts for business from JD Lasica on Vimeo. Monitoring, analytics and more for companies of all sizes “If you’re a brand, you simply cannot afford to sit on the sidelines any longer. This is the reality: People are going to talk about you regardless of whether you’re in the room. So you might as well get with the … Continue reading