June 1, 2011

B2B social media marketing is essential

by Chris Abraham

Glen Gow wrote an important article over at Achieve Marketing Leadership titled Why waste your money on B2B Social Media? that I am going to excerpt and share here. Like Glen, we at Abraham Harrison get some pushback when we pitch B2B PR agencies as well as corporations that do mostly B2B and channel sales. When I talk to them, … Continue reading

May 26, 2011

Toyota launches a social network for drivers

by Chris Abraham

Is the car the ultimate mobile device? Toyota thinks so. With Salesforce.com, they’ve launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its dealers, and to other drivers. Time will tell if this takes hold, but you have to admit that the Internet-connected car is closer to reality than ever before, and even … Continue reading

May 26, 2011

Word of mouth marketing flaws exposed

by Christopher Rollyson

“Miracle on 34th Street”: Lesson for today’s marketers?   Only 15% of word of mouth marketing campaigns show results, but WOM drives sales — when companies honor and nurture it Word of mouth marketing is seen by many marketers as the economic engine of social business (or social media) because people recommend products and services to each other: All marketers … Continue reading

March 9, 2011

Free ebook: ‘New Trends in CRM’

by JD Lasica

Report offers insights into the state of customer relationships Customer relationship management, or CRM, has become a misused term of art by those who focus too much on software tools and lose sight of the internal business processes where customers are lost or gained. A new 24-page ebook, New Trends in CRM, has just been released by The Customer Collective … Continue reading

February 7, 2011

Demystifying how Facebook’s news feeds work

by JD Lasica

New tool: The EdgeRank Checker app shows how well your Facebook Page is performing.   It’s the heart & soul of Facebook — and few people understand it This is part 1 of a 4-part series on using Facebook strategically. Also see: • Part 2: 15 ways to increase your Facebook stature • Part 3: Cheat sheet: Key principles of … Continue reading

February 2, 2011

Social businesses: Glimmers of a macro trend

by Christopher Rollyson

Social Business Design (CC image by Dachis Group) Annual look at the best strategies, tactics, case studies & insights in the enterprise space Compared to 2009 and 2008, the past year was a relatively calm one because the amplitude of market gyrations clearly diminished and businesses began to find a new floor on which to build stakeholder expectations. Although I … Continue reading