October 14, 2010

Social success: A case study of uTest’s Facebook Page

by Ayelet Noff

There is little doubt that brands today have realized the critical value of social media in developing powerful brand awareness. So now the burning question is how do we effectively engage the people we wish to connect with in a way that creates real, tangible and effective results for the brand. uTest specializes in software testing services through its community … Continue reading

October 8, 2010

Sliderocket: Making presentations more engaging

by Jessica Valenzuela

Introducing SlideRocket from SlideRocket on Vimeo. Last Friday I was invited back to the Sliderocket office to preview the latest enhancements to their software. Sliderocket is one of the many startups I discovered while hanging out for the summer in San Francisco Bay Area networking and kiteboarding. In August I wrote about Presentations in the Cloud. I was excited when … Continue reading

September 13, 2010

CMO guide to Foursquare, Gowalla, Loopt & Brightkite

by Christopher Rollyson

A Gowalla heat map of Austin, Texas, by Bramus on Flickr Evaluating the business potential of location-based social applications—is the tail wagging the dog? If you read any mainstream media or social media sites, you might have started to get the impression that a Foursquare, Gowalla or Loopt application is your only hope to make this quarter’s numbers because check-ins … Continue reading

September 3, 2010

Here comes Clay Shirky’s ‘Cognitive Surplus’

by JD Lasica

Where did the summer go? I spent a good chunk of my idle time (ha!) sneaking a few minutes here and there not to read beach blanket escapist thrillers but rather some important books that five of my friends have written.

Here, then, are short reviews of:

• Clay Shirky’s “Cognitive Surplus” Continue reading

August 13, 2010

How to optimize your LinkedIn profile

by Guest

Image by smi23le on Flickr. Guest post by Anthony Piwarun SEOmoz Like most in the SEO (search engine optimization) community, I’m always looking for ways to improve content for my clients. Whether it’s a website, blog or a press release, there is always a way to make it rank better. Recently I began optimizing profiles on LinkedIn, the social networking … Continue reading

Category: Business, Linkedin
Tags:
August 12, 2010

Social media’s return on investment

by Ayelet Noff

Image from Bite Daily.   How do you measure the ROI of social media? This is a question that we are often asked by companies that want to enter the social media realm but are afraid or unsure of how to prove its success to their superiors. Want to show your bosses that social media works? Below is a great … Continue reading

Category: Business, Social marketing, Social media
Tags: