June 27, 2016

6 ways social media can improve customer service

by Guest writer

Businesses should always be looking for the best ways to keep your customers happy. Make sure your social media channels are doing just that. Continue reading

Category: Business
May 26, 2016

4 reasons why your marketing data is important

by Guest writer

With so much customer data available to modern businesses, here are four reasons to harness this information for your next marketing campaign. Continue reading

Category: Analytics, Business
April 18, 2016

Prep work for your social media business presence

by Guest writer

If you want to get the most out of running your business, here are five tips on how to use social media to develop brand awareness and engage with customers. Continue reading

Category: Business, JD Lasica
February 3, 2016

Direct reach: The emerging new model in social media

by Ayelet Noff

Brands are starting to adjust to the changing social media landscape as they seek to former deeper relationships with users. Memeni lets organizations build social communities around issues that are important to their customers. Continue reading

January 20, 2016

Audienti: Your best friend in sucking up to Google

by Chris Abraham

If you have a brand site you want to turn into Google catnip, Audienti is for you. The service not only stalks all of your online profiles but helps you identify your competitors. Continue reading

Category: Business, Chris Abraham, Featured articles, Metrics, Tools
January 11, 2016

Online marketing trends we’ll see in 2016

by Chris Abraham

A rundown of online marketing services and strategies for 2016, including adaptive websites, programmatic advertising and marketing automation. Continue reading

Category: Analytics, Business, Social marketing