The first thing to understand about Charlene Li’s smart new book “Open Leadership” is that this is not a call to arms for top management to deploy a loosey-goosey, feel-good strategy of giving up complete control of your management structure. Nor is it yet another business book about effective corporate leadership techniques. Continue reading
Brian Solis’s new book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, covers how social media significantly contributes to the success of brands and businesses smart enough to get in front of this burgeoning phenomenon.
Brian, the president of FutureWorks, is a longtime friend and fellow member of the Intel Insiders. Continue reading
Igenerally don’t write about our social media clients — but DaleCarnegie.com has just launched its first iPhone app and, to help publicize it, they’re giving away 200 copies of the classic business book How To Win Friends and Influence People. As part of the promotion, Socialmedia.biz readers will get 10 hardcover books shipped to your house.
More on the contest in a moment, but you should know about the Secrets of Success app. Continue reading
Keeping your Social Web accounts up to date can seem overwhelming, but there are ways to make the process more painless. This presentation on Slideshare outlines two sample integration plans you can implement to help streamline your Social Web presence.
Let’s say that you have a blog as well as accounts on Facebook, LinkedIn, Twitter, Flickr and YouTube. Continue reading
Here is part 7 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.
The book is meant to be a guide to building an optimized foundation in social Web for beginners and advanced users alike.
Chapter 7 of the book is about social bookmarking and crowdsourcing using news aggregators, enabling users to save and share their favorite Websites and determine the popularity of a news story, blog entry, or Website through various voting and rating systems. Continue reading
Here is part 6 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.
This book is meant to be a guide to building an optimized foundation in social Web for beginners and advanced users alike.
Chapter 6 of the book focuses on one of the most powerful social media strategies: social networking. Continue reading