July 19, 2017

Book review: ‘Angel: How to Invest in Technology Startups’

by JD Lasica

Book review: “Angel,” Jason Calacanis’ first book, is brash, candid and opinionated, much like the author, and it’s a refreshing change of pace from the dry angel investing tomes that have preceded it. Continue reading

Category: Books, Featured articles, JD Lasica
May 4, 2015

Promote your book with influencer marketing

by Chris Abraham

Here’s a presentation on how to promote your book (or your client’s book) by engaging online influencers and targeting bloggers not on the A-List. Continue reading

November 4, 2013

Review of ‘Dot Complicated’: A guidepost for our social era

by JD Lasica

Review of Randi Zuckerberg’s new book “Dot Complicated,” including the effect of social media and sharing culture on identity, modern friendships, romance, family, career, community and the future. Continue reading

September 25, 2013

Book review: ‘Age of Context’ captures the pulse of new tech

by JD Lasica

Book review of “The Age of Context” by Robert Scoble and Shel Israel. The authors contextualize what they call the “five forces” in this megatrend: mobile, sensor devices, social media, big data and location-based technologies. These forces add up to a formidable package, one that deserves scrutiny far beyond the boundaries of greater Silicon Valley, where much of the action takes place. Continue reading

July 8, 2013

‘Brand Advocates’: How to enlist armies of loyalists

by JD Lasica

Reviews of the social marketing books ‘Brand Advocates,’ ‘Attack of the Customers’ and ‘What’s the Future of Business?’ Continue reading

February 25, 2013

The power of content marketing for business

by Guest writer

In an age where content reigns supreme, how do you continue to publish valuable content and keep your readership engaged? Get some insight on what constitutes valuable content from and check out Jefferson and Tanton’s new book, ‘Valuable Content Marketing’, to dive deeper into the topic. Continue reading