November 4, 2013

Review of ‘Dot Complicated': A guidepost for our social era

by JD Lasica

Review of Randi Zuckerberg’s new book “Dot Complicated,” including the effect of social media and sharing culture on identity, modern friendships, romance, family, career, community and the future. Continue reading

September 25, 2013

Book review: ‘Age of Context’ captures the pulse of new tech

by JD Lasica

Book review of “The Age of Context” by Robert Scoble and Shel Israel. The authors contextualize what they call the “five forces” in this megatrend: mobile, sensor devices, social media, big data and location-based technologies. These forces add up to a formidable package, one that deserves scrutiny far beyond the boundaries of greater Silicon Valley, where much of the action takes place. Continue reading

July 8, 2013

‘Brand Advocates': How to enlist armies of loyalists

by JD Lasica

Reviews of the social marketing books ‘Brand Advocates,’ ‘Attack of the Customers’ and ‘What’s the Future of Business?’ Continue reading

February 25, 2013

The power of content marketing for business

by Guest

In an age where content reigns supreme, how do you continue to publish valuable content and keep your readership engaged? Get some insight on what constitutes valuable content from and check out Jefferson and Tanton’s new book, ‘Valuable Content Marketing’, to dive deeper into the topic. Continue reading

January 15, 2013

‘Optimize': A discussion with marketing expert Lee Odden

by Shonali Burke

A review of Optimize by Lee Odden, plus a video discussing an ‘optimized state of mind’, optimizing B2B vs. B2C communications, staying competitive in the world of search, and more SEO-related gems. Continue reading

February 21, 2012

Encourage visitors to save your site as a mobile shortcut

by Deltina Hay

Your site visitors can easily save your website as a shortcut on their mobile device, keeping your content fresh in their minds. Check out our short video on how to create a mobile shortcut so you can encourage users to keep your site at their fingertips. Continue reading