March 10, 2011

Starter kit for a social media strategy

by David Spark

Creating a plan from scratch? These 7 tips will get you going ‘We need a social media strategy.” I hear this all the time. And companies have meetings upon meetings to discuss this. I’ve been a part of many of those meetings and it can be tiring to go through endless internal discussions as to what your social media strategy … Continue reading

March 8, 2011

Customize the subject line of your Feedburner emails

by JD Lasica

Since I began blogging back in May 2001, I’ve let readers access content on my sites in any manner they chose, including full-length posts in RSS feeds and automated email updates. I was an early user of Feedburner, now owned by Google, and while there are other services out there that probably do a better job of delivering updates to … Continue reading

January 10, 2011

7 tools to monitor your competitors’ traffic

by Guest

Today we’re going to examine a number of tools and resources for getting insights into competitors’ traffic data. We’ll assess their strengths and weaknesses as well as the validity and usefulness of the data provided. Continue reading

January 3, 2011

Highlights reel: My favorite posts from 2010

by David Spark

Here they are, my favorite articles, videos, and other random stuff that I produced in 2010.

Also, a huge thanks to all my readers, especially the ones who have engaged with me. This past year was very successful for me and I really do appreciate your support. Thanks again. Continue reading

December 29, 2010

14 strategies to grow your blog’s audience

by Guest

Giant sequoia at Mariposa Grove, Yosemite (photo by JD Lasica)   Tips on optimizing your online presence by building links & making your content more valuable Guest post by Rand Fishkin CEO, SEOmoz I‘ve gotten to spend some time recently with folks who run small, personal blogs. Many of them have asked me whether SEO, in particular link building, is … Continue reading

October 21, 2010

Highlights of BlogWorld Expo 2010

by JD Lasica

Jim Tobin on BlogWorld Expo from JD Lasica on Vimeo. Last week’s BlogWorld & New Media Expo was one of the best social media gatherings I’ve attended in some time, and not just because of the Las Vegas nightlife. The conference is attracting an increasingly robust set of tracks that highlight leading thinkers from sectors like social health, nonprofits, travel, … Continue reading